Sunil Sharma
Co-Founder
Sunil Sharma is a seasoned professional with an extensive background in the electric vehicle industry. Fueled by his passion for sustainable transportation solutions, Sunil took a bold step forward by establishing their own company, TRU BIKE. In his current role, he drives the company's strategic direction, prioritizing innovation, product development, and financial management. Sunil remains deeply committed to advancing the electric vehicle sector, firmly believing in its potential to revolutionize the automotive industry and mitigate the environmental impact of conventional vehicles.
Engaging in an idiosyncratic interaction with CEO Insights magazine, Sunil shares the imperious details of his journey as one of the influencing innovators in the country. Let’s hear it from him.
How would you define TRU BIKE as an
organization and its current position in the market?
TRU BIKE has achieved remarkable success by setting itself apart from competitors through a distinct and varied product portfolio. Our offerings encompass exceptionally lightweight children's bikes tailored for both Indian and global markets, as well as high-quality e-bikes catering to the Indian and EU markets. Our children's bikes stand out as the lightest and smoothest options available in India, providing an unparalleled riding experience. Meanwhile, our EN-certified e-bikes have gained recognition for their durability, efficiency, and affordability, making them an enticing option for consumers seeking to embrace electric mobility. Through these innovative and sought-after products, TRU BIKE
has carved a niche for itself in the
industry.
What are some of the services and value additions that customers can expect from your offerings?What are some of the services and value additions that customers can expect from your offerings?
TRU BIKE has achieved remarkable success by setting itself apart from competitors through a distinct and varied product portfolio. Our offerings encompass exceptionally lightweight children's bikes tailored for both Indian and global markets, as well as high-quality e-bikes catering to the Indian and EU markets. Our children's bikes stand out as the lightest and smoothest options available in India, providing an unparalleled riding experience. Mean while, our EN-certified e-bikes have gained recognition for their durability, efficiency, and affordability, making them an enticing option for consumers seeking to embrace electric mobility. Through these innovative and sought-after products, TRU BIKE has carved a niche for itself in the industry.
What are some of the toughest challenges that you have encountered in your journey so far? How did you overcome them and what did you learn from them?
Leaving a prestigious position in India's leading company was undoubtedly a daunting choice, as it meant relinquishing the security, prestige, and established infrastructure. However, embarking on the journey of building my own venture from the ground up exposed me to a realm of fresh challenges and boundless opportunities.
In the day-to-day operations of my start-up, I acquired invaluable lessons that were absent in a large organization. The dynamic nature of a startup necessitates adapt ability, resourcefulness, and the capacity to assume various roles. I honed the skill of making swift decisions, taking calculated risks, and assuming responsibility for the outcomes. These experiences have enriched my entrepre-neurial journey in immeasurable ways.
What is the future destination you are heading towards?
I have a vision of establishing a prominent global brand of bicycles
industry.
What are some of the services and value additions that customers can expect from your offerings?What are some of the services and value additions that customers can expect from your offerings?
TRU BIKE has achieved remarkable success by setting itself apart from competitors through a distinct and varied product portfolio. Our offerings encompass exceptionally lightweight children's bikes tailored for both Indian and global markets, as well as high-quality e-bikes catering to the Indian and EU markets. Our children's bikes stand out as the lightest and smoothest options available in India, providing an unparalleled riding experience. Mean while, our EN-certified e-bikes have gained recognition for their durability, efficiency, and affordability, making them an enticing option for consumers seeking to embrace electric mobility. Through these innovative and sought-after products, TRU BIKE has carved a niche for itself in the industry.
Embracing the power of electric mobility, TRU BIKE has the opportunity to pave the way for a sustainable future, where innovation & environmental cons-ciousness converge
What are some of the toughest challenges that you have encountered in your journey so far? How did you overcome them and what did you learn from them?
Leaving a prestigious position in India's leading company was undoubtedly a daunting choice, as it meant relinquishing the security, prestige, and established infrastructure. However, embarking on the journey of building my own venture from the ground up exposed me to a realm of fresh challenges and boundless opportunities.
In the day-to-day operations of my start-up, I acquired invaluable lessons that were absent in a large organization. The dynamic nature of a startup necessitates adapt ability, resourcefulness, and the capacity to assume various roles. I honed the skill of making swift decisions, taking calculated risks, and assuming responsibility for the outcomes. These experiences have enriched my entrepre-neurial journey in immeasurable ways.
What is the future destination you are heading towards?
I have a vision of establishing a prominent global brand of bicycles
and e-bikes originating from India. This venture aims to revolutionize the way people commute and embrace mobility, with a strong emphasis on sustain-ability. Combining my passion for eco-friendly transportation and extensive industry knowledge, I am committed to creating a renowned name that resonates with customers worldwide. To ensure efficient production and distribution, my vision entails setting up multiple manufacturing plants across the globe. We have already taken the first step towards global expansion with the commencement of operations at our overseas assembly facility in Hungary in April 2023. This milestone signifies the beginning of our journey towards achieving international recognition and success.
In the light of your strong experience within the industry, what advice would you give to budding industry leaders?
Drawing from my extensive industry experience, I would like to offer advice to aspiring industry leaders that It is crucial to recognize the remarkable prospects that lie ahead and utilize our expertise to establish thriving enterprises. Although embarking on this journey may be arduous, it is through these challenges that we encounter the greatest opportunities for personal and professional growth. Your distinctive skills, unwavering passion, and unwavering commitment are the key drivers that will propel you toward success. India, as a nation, is presently positioned advantageously to show case its capabilities to the world. The global market eagerly seeks innovation, and we possess the potential to fulfill these demands. Therefore, let us foster collaboration and collective advancement, uniting our efforts to amplify our impact and effectively represent our country on the global stage.
Sunil Sharma, Co-Founder, Tru Bike
With a wealth of experience spanning two decades, Sunil Sharma is an accomplished and results-driven leader in the field of Global Supply Chain, VA/VE, Operations Management, and Techno-commercial negotiations. With a keen eye for detail and a strategic mindset, Sunil consis-tently delivers tangible results by implementing innovative solutions and fostering strong partnerships.
Favorite Hobbies:Reading, driving, and cooking
Favorite Cuisine:Indian and Mughlai
Favorite Book: Blitz Scaling by Reid Hoffman and The Freedom Manifesto by Karan Bajaj
Favorite Travel Destination: Kashmir & Istanbul
Awards & Recognition: E mobility 40 under 40, EV leader of the year 2023
In the light of your strong experience within the industry, what advice would you give to budding industry leaders?
Drawing from my extensive industry experience, I would like to offer advice to aspiring industry leaders that It is crucial to recognize the remarkable prospects that lie ahead and utilize our expertise to establish thriving enterprises. Although embarking on this journey may be arduous, it is through these challenges that we encounter the greatest opportunities for personal and professional growth. Your distinctive skills, unwavering passion, and unwavering commitment are the key drivers that will propel you toward success. India, as a nation, is presently positioned advantageously to show case its capabilities to the world. The global market eagerly seeks innovation, and we possess the potential to fulfill these demands. Therefore, let us foster collaboration and collective advancement, uniting our efforts to amplify our impact and effectively represent our country on the global stage.
Sunil Sharma, Co-Founder, Tru Bike
With a wealth of experience spanning two decades, Sunil Sharma is an accomplished and results-driven leader in the field of Global Supply Chain, VA/VE, Operations Management, and Techno-commercial negotiations. With a keen eye for detail and a strategic mindset, Sunil consis-tently delivers tangible results by implementing innovative solutions and fostering strong partnerships.
Favorite Hobbies:Reading, driving, and cooking
Favorite Cuisine:Indian and Mughlai
Favorite Book: Blitz Scaling by Reid Hoffman and The Freedom Manifesto by Karan Bajaj
Favorite Travel Destination: Kashmir & Istanbul
Awards & Recognition: E mobility 40 under 40, EV leader of the year 2023