Separator
The American School: Accredited & Standardized Franchise Handholding its Franchisee at Every Step

The American School: Accredited & Standardized Franchise Handholding its Franchisee at Every Step

Separator
Santosh Rungta,ChairmanThe only American Accredited preschool in India, The American School (TSA) is one among a very few institutions to implement strict norms related to curriculum, safety and security of children. Adherent to all 108 parameters of the International Accrediting Authority (IAA), the playschool features fun learning, efficient infrastructure, and strict regime for teachers & parent training to ensure maximum productivity.

Curated by the eminent child psychologist and policy maker, Santosh Rungta, its ‘Think’ curriculum has been awarded honorary doctorate by the Columbia University of New York. Leveraging a unique research-based endeavour of some of the most prominent, active and responsible academicians from around the world, the playschool brings together an evolved and ever-evolving framework of early childhood education.

CEO Insights interviews the revered Chairman of Rungta Group of Institutions, Santosh Rungta to gain insights into his playschool franchise. The following are the snippets.

Kindly acquaint us with the salient
features of your play school franchise.
We are the very first chain of American Accredited preschool in India. Most affordable & supportive, we charge just 11 percent royalty in addition to franchise fee & registration from our franchisee. Handholding and guiding them, we ensure proper support at all stages of franchising journey such as preparation & framing of business plan, discussion & sign-up, site visit, marketing, infrastructure, and training to get started.

We ensure proper support at all stages of franchising journey such as preparation & framing of business plan, discussion & sign-up, site visit, marketing, infrastructure, and training to get started


We practice neighbourhood segregation so as to eliminate internal competition among franchisee. Besides this, our pre-requisites are feasible and the franchisee requires just 1500 sq.ft. area, and an initial investment of Rs.500,000-10,00,000 to get going. Also, we prefer teachers, preferably women, who are passionate for imparting quality education as our ideal franchisee.

Enlighten us on standardization norms, methods and technologies implemented at TAS.
We have a fixed curriculum, for which we provide books as well. Our academic calendar & planners are synced, which provide even minute
details such as page number of books and the activities that teachers have to perform on a particular date. This makes sure that our course is uniform across the country. Moreover, we have three rounds of interviews for recruitment of teaching staffs which includes shortlisting, PI and orientation. Also, our audit process is very strict and adherence ratio of 80 percent is essential to qualify.

Coming to the technology part, we have a ‘task connect app’ that connects parents, teachers, and the management. Every topic covered in classroom is available via the app and parents can as well tutor their wards at home. Interestingly, information such as attendance, home-work, checking and result is also made available for complete transparency. Working towards development of children’s minds, methods such as psychological games & instruments, real life based themes & activities, and visits to various places like post office & banks are conducted.

What is the road ahead for TAS?
We want to go slow, adding just 10 franchisees to our network every year. We want to deliver quality in the preschool segment, and by 2023, we are looking forward at expanding to other parts of Asia as well.

Santosh Rungta, Chairman
An inspiring leader, strategic planner, and an entrepreneur, Santosh is committed to spread the spirit of learning
Office: Raipur
Offerings:
• PRE 3 Catterpillars
• Nursery Butterflies
• PRE K1
• PRE K2

Current Magazine

Trending Stories