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Ensuring Your Business' Success & Development

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Ensuring Your Business' Success & Development

Anamika Sahu, Managing Editor, 0

Deep rooted relationships are what the companies, celebrities, politicians, and organizations now bank on. And this relationship needs to be positive and healthy irrespective of the platforms they are present on, akin to print, digital or in person. Hence companies now look towards the PR agencies to create this relationship and even strengthen it in the most positive ways, and even boost their sales and gain customers. No wonder these experts in managing, designing, and implementing communication between organization/celebrities/ politicians and their customers play a pivotal role in business growth.

However, the scope of PR has increased beyond just the above mentioned service areas. Today, PR industry plays
a pivotal role in even generating business leads, attracting investors,recruit talent, attract potential acquirers, and much more. Hence it is predicted that the global PR market will grow to $93.07 billion at a CAGR of 9.9 percent through 2022. With the increasing role that PR industry plays, the number seems much achievable. However, what I am witnessing in the industry is the rise of PR consultants, who leverage their years of experience (sometimes a couple of years) to serve their clients. While their struggle is real and much more aggressive when they want to swim in the ocean with big fishes, their commitment and outcomes are commendable. But then this cannot be said for all such consultants. On the other hand, their service areas are quite restricted, serving just a couple of areas of the entire PR spectrum. Hence the large firms will always have an upper hand on them.

Understanding the growing need of the hour, CEO Insights Magazine brings to you ‘Top 10 PR Agencies - 2020’. The issue speaks about a few PR experts who have been changing the way the clients perceive PR through their unmatched services, thus bringing immense benefit to their clients. The issue also talks about ‘Top 10 SEO Companies – 2020’, brining insights on how some of the best SEO companies are changing the game for their clients bang on through their impressive strategies and knowhow. Read to know more about them.
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