• Gautam Bhirani, CEO, Tagtalk

    Gautam Bhirani , CEO, Tagtalk

  • Life is said to be the sum of all your choices. Gautam Bhirani, CEO, TAGTALK made a career choice of becoming an entrepreneur and creating a connection between people & places in a visually cluttered digital world. He is popularly known as a DOOH (Digital Out of Home) specialist who, from a very young age has worked in all facets of the Media & Advertising industry and as a leader & innovator has established a strong presence in the same. Built on mobile DNA & connected in real-time, Gautam's TAGTALK is one of India's largest integrated DOOH media companies today providing consumer engagement platforms to urban ecosystems optimizing Ad Campaigns with location, cluster, day, and time reaching millions of millennials and Gen-Z daily.

  • Gautam Bhirani: Connecting People & Places With India’s Most Trending Youth-Centric Dooh Network
Company Spotlight

Fet Solutions:Building A Culture Of Safety & Operational Excellence

By: Jitendra Kumar, Director, Fet Solution

Editor's Choice

Abiali Jani: Leveraging Years Of Experience To Build Sustainable Paper Solutions

By: Abiali Jani, Director, Jani Sales

Brands Need to Get It Right the First Time

By: Sujith Vasudevan, Managing Editor

A few years ago, Dove, the personal care products brand from the house of Unilever, was in massive trouble for a not so vaguely racist advertisement. In the first frame, a dark-skinned woman appears in a bathroom with a bottle of Dove body wash

Samvardhana Motherson Purchases German Firm Auto System Technik Gmbh For Eur 540 Million

By: CEOInsights Team

Samvardhana Motherson Automotive Systems Group BV (SMRPBV), a wholly owned subsidiary of Samvardhana

Top 10 CEOs in Ad Agencies - 2023

Lumax Auto Board Approves Acquisition of IAC India

By: CEOInsights Team

The Board of Lumax Auto Technologies approved the proposed acquisition by the Company (via a wholly owned subsidiary) of a majority share holding in IAC International Automotive India

0
1

Tata Motors Sign Mou With Ride Sharing Company Uber To Provide 25,000 EVS

By: CEOInsights Team

Tata Motors, an Indian automaker, today signed an agreement with Uber, a ride-hailing company based in the United States, to bring 25,000 XPRES-T electric sedans to India for premium ride-sharing

1
2

Digital-Era Talent Management and Employer Branding

By: Rency Mathew, People Team Leader, Sabre India

In this digital age, organizations are required to become more agile and responsive. If an organization is digitally mature, it means that its human resources management has shifted from

2
3

The Emerging Healthcare Landscape

By: Amit Chopra,Managing Director - India & South Asia,Thermo Fisher Scientific

Below is an excerpt of the interview by Amit Chopra, Managing Director, India and South Asia, Thermo Fisher Scientific, who takes CEO Insights into the country’s emerging healthcare landscape.

3
4

Do's & Dont's To Create A Global Brand

By: Deepak Gupta, Country Head - SEA,ZOTAC Technology

To establish a brand, first we have to get into the brand, their vision, product line, internal working and few steps are very necessary to map the market- 1.Market Size2.Target consumers

4
5

CX as Your Competitive Advantage

By: Ayan Chatterjee, Vice President ­ Marketing, Eye Care Leaders

The Rajahs, Maharajahs & Emperors of yore used to protect their prized cities & assets with deep moats & high walled forts. All in an attempt to stave off the raiding hordes of barbarians at their gates.

5
6

Evolving Journey Of Steel Industry

By: Sarajit Jha, Chief - Business Transformation &Digital Solutions, Tata Steel

Contrary to contemporary perspectives, businesses have always been cognitive. Data has been a critical part of every enterprise and having the right

6
7

Customer Experience Will be King in 2023

By: Archana Venkat, Chief Marketing Officer, Trilegal

This year, I bought a new car and was looking to buy insurance. At this time, I was exposed to posters by a relatively new brand that told me I could save a sizable sum of money by opting

7
8

HR: Cultivating the Workforce to Achieving Business Goals

By: Anuja Karlmarx, Director - Human Resources, ITW India

Below are the essential elements derived by Anuja Karlmarx, Director Human Resources, ITW INDIA

8
9
  • Top 10 CEOs in Ad Agencies - 2023

    Highest C-suits in Creative Communication
    Indeed, evolution in business ethos is much related to market dynamics, customer demand, and changing technologies to ensure growth including senior leadership to ensure growth. Rising up to the challenges in business brought down by advancing technology and changing consumer trends, the senior C-suite leaders are dynamically spearheading the companies today, and have proved their dexterity even in the times of pandemic and post pandemic. CEOs, the highest C-suite leaders are the owners of a company, elected by the board of directors. Be it any industry, they are responsible for managing a company's overall operations, especially in Advertising Agencies their role is much different and even crucial. Along with proficiently indulging in delegating and directing agendas, driving profitability, managing company organizational structure and business strategy, they also involve themselves in the creative process of designing, planning and handling of advertisements to leverage the best possible means of communication to achieve business goals while promoting sales and awareness.

    Ads – The Cave Arts of 21st-Century
    Today, ads no more works as in old times, where pre-shoot stories played at certain intervals to a large audience, instead now ads connect people with culture and society including revolutionary ideas and ground breaking stories. An eye-catching ad is not a cake-walk, people pass hundreds of advertisements in daily life in the form of posters, print ads, television Ads, Social media Ads, online Ads, and many. Hence a good advertising strategy is paramount to get the products’ right visibility and stay ahead or at par with the competition. Because of this, any business irrespective of size entails advertisement to thrive.

    The word ‘advertising’ is precisely replaced by the word ‘marketing disciplines’ by marketers these days which paves a way for the age of Targeted Personalized Ads. Reaching right audience with right message is very important and marketers do this with the help of data analytics. According to Zendesk, 76 percent of consumers today expect personalized experiences, which could include engagement over their preferred contact method, account type or status, and product recommendations based on purchase and search history.

    In this issue of the CEO Insights magazine, a list of ‘Top 10 CEOs in Ad Agencies - 2023' is provided to the readers in corporate and different sectors, for informing on the excellent services leveraged by the Leaders in diverse domains. The listing is prepared by a team of industry veterans, CEOs and VCs, and the CEO Insights magazine editorial board.

Top 10 CEOs in Ad Agencies - 2023

Company Logo Company Management Company Name Company Description
Schbang Akshay Gurnani, CEO Schbang An marketing entrepreneur with a demonstrated history of working in the marketing and advertising industry skilled in search engine optimization (SEO), digital strategy, advertising, google analytics, and building teams
Moulis Advertising Arvind H Mittal, MD & CEO Moulis Advertising An MBA holder with extensive experience in marketing and advertising and is providing expert PR solutions to clients
Dentsu India Divya Karani, CEO Dentsu India With over three decades of experience and a demonstrated history of repeatedly building sustainable businesses that thrive in the marketplace
Tagtalk Gautam Bhirani, CEO Tagtalk A changemaker transforming the entire DOOH Advertising ecosystem with disruptive consumer engagement platforms helping connect businesses and brands with consumers
Total Brand Consulting Mukarram Mohiuddin, CEO Total Brand Consulting An entrepreneur completed his master’s in business administration with a major in marketing offering strategy, content, design, execution and analytics
Ad Agency 360 Nitish Kumar Sharma, Founder & CEO Ad Agency 360 A google certified digital marketer having 6+ years’ experience in digital marketing profile with knowledge of paid marketing, email marketing, lead generation, demand generation, SEO & social media optimization
Digithrive marketing agency Paras Aggarwal, Co-Founder & CEO Digithrive marketing agency A passionate market leader developing and implementing integrated marketing plans specialised in branding, digital marketing, social media marketing and more
Yellow Themez Agency Rajiv Dhanabalan, Founder & CEO Yellow Themez Agency A digital marketing professional specializes in delivering a smart user experience by bridging appearance and functionality
Ittisa Sneh Sharma, Founder & CEO Ittisa A digital entrepreneur known for her creativity, objectivity and relentless pursuit for perfection to bring marketing, technology and analytics together, into one single frame
Brand Core Media Umesh Bhimani, CEO Brand Core Media A marketing professional having 360º field experiences of advertising, brand management, marcom and corporate communication with overall experience counts over four years

Other Issues

Vibhor Agarwal : Leading High Impact Resi- dential & Infrastructure Projects With Expertise And Precision
Deepak Ravindran : Revolutionizing Energy Landscape & Fostering Global Utility Innovation
Ankur Verma : Mapping A Trajectory To Financial Brilliance Through A Leadership Legacy
Democratizing Indian Leadership Skills
Dr. Biswanath Patnaik : Building A Legacy Of Inno- vation & Generosity In The World Of Finance & Bey- ond
Dr. Dinesh Verma : Transforming The Landscape Of Physiotherapy Through Patient Centric Approach
Sanjay Puri: Propelling Business Achievement Via Innovation, Strategy, & Operational Mastery
Avirup Chandra : Ensuring Exponential Growth Th- rough A Tale Of Strategic Innovations
Denmark In The Digital ERA
Sumedh Kataria: Leading With A Fusion Of Sustainability & Innovative Approach
Raghav Saraogi: Bringing About Vision & Innovation In The Steel Sector Of India
Tejinder Singh: From Tech Prodigy To Venture Building Maestro - A Chronicle Of Innovation & Leadership
The New World Of Tech-Powered Education
Tasneem Salma Islam: Empowering Businesses Through Data Science & Innovation
The Future Of Education In Europe
Mohammad Ali Kalloo Khan: A Proficient Industry Leader Enriching The Abudhabi Health & Wellness Landscape
Asharaf KP: A Healthcare Luminary with a Passion for Ethical Practice and Patient Well-Being
A Swift-progressing Business Corridor
Rajes Kumar: Leveraging Over A Decade's Expertise To Drive Growth & Operational Excellence
Varun Prabhakar: Combining Innovation With Execution To Inspire Business Transformation