Insights from Business Leaders
Insights from Business Leaders
CEOInsights, Team
There are several challenges that businesses are encountering presently. With slipping grips over their respective markets, where consumer behavior is a sinusoidal track, large and small businesses are witnessing drought in offline marketing campaigns as a result of the unforeseen regulation to their daily operations. The chief marketing officers, due to the COVID-19 caused disruptions, will be depending on the viral marketing strategies to stay aligned to create a sudden rise in demand and keep a strong grip over the same. When brand loyalties are gaining more consumer trust, creating a chain of connection in the different consumer levels of marketing strategies product density increase, conversational marketing might be the key unlocking the way to new-world product distribution. And what chief marketing officers will be emphasizing is the use of technology-based marketing for successful conversational marketing.
Marketing Gurus Transforming Brand Values
By: Anamika Sahu, Managing Editor
What is escalating any organization’s brand value is how it is presented and positioned in the market to various stake holders including customers.
The Shape Of Insurance Industry: Now And Then!
By: Peuli Das, Chief And Appointed Actuary, India first Life Insurance Company
I wouldn't be far from the truth if I say that today, nearly all
By: Mihir Mohanta, General Manage (Supply Chain), Mother Dairy
"Mihir Mohanta has worked for more than 28 years in the sourcing & supply chain function in the agri-food industry. He has a varied experience in the
By: Pravin Khandelwal, Managing Director, Pranay Care And Director, Leadership & Motivation, Risers Accelerator
They say that the punch that knocks you out isn't often the hardest one; it's the one that you don't see
By: Mehernosh Tata, CEO, Edelweiss Retail Finance
Technology has emerged as a lifeline for every enterprise, more so in the recent times since the push to go digital has been on rise. On the other hand, the need to provide real-time service and not just report to clients are a must.
By: Neeraj Kumar, Product Head For MSME Vertical, Muthoot Fincorp
As per estimates there is up to 10 percent penetration in exposure to financial market against an average of 90 percent in developed economies. This can be attributed to the weak financial literacy
By: Hersh Shah, Founder, ITI Edvest
Contribution to the private education sector is majorly in the form of colleges, universities, coaching classes and K-12 schools. The exceptional growth in these segments is attributable to the active participation of
By: Kumar Gaurav, Vice President, Billionsmiles Hospitality
Today, business is evolving, every minute and every second. Consumer demand and consumer perception plays vital role in demand which changes the style of business.
By: Manish Bhatia, President - Technology, Analytics And Capabilities, Lendingkart
During the dotcom boom from 1995 to 2000s, then commerce startups like Amazon, eBay, PayPal, were able to build businesses and scale them on an already available payment infrastructure.
Top 10 Chief Marketing Officers - 2021
There are several challenges that businesses are encountering presently. With slipping grips over their respective markets, where consumer behavior is a sinusoidal track, large and small businesses are witnessing drought in offline marketing campaigns as a result of the unforeseen regulation to their daily operations. The chief marketing officers, due to the COVID-19 caused disruptions, will be depending on the viral marketing strategies to stay aligned to create a sudden rise in demand and keep a strong grip over the same. When brand loyalties are gaining more consumer trust, creating a chain of connection in the different consumer levels of marketing strategies product density increase, conversational marketing might be the key unlocking the way to new-world product distribution. And what chief marketing officers will be emphasizing is the use of technology-based marketing for successful conversational marketing. Invaluable use of chat-bot-artificial intelligence technology will further help in the marketing future while the professionals complete successful marketing for a whopping number of customers, keeping the pace aligned to the high order demands. Bringing their years of unparalleled experience to the marketing domain, chief marketing officers' guide their team for bestowing humanly touches to the sector which machines will not be able to. Another important aspect is data privacy. Data is the doorstep bank for marketing strategies. Therefore, it is the impeccable task of the chief marketing officers to ensure data is non-invasive. In this issue of the CEO Insights magazine, a list of `Top 10 Chief Marketing Officers - 2021' is presented to the readers for gathering information and stories about how the listed readers achieved success. The listed leaders are the ones exhibiting exceptional headship for at the door marketing of products. The listing is prepared by a team of industry veterans, CEOs and VCs, and the CEO Insights editorial team.
Our subscribers play a decisive role in finalization of our annual list of "Top 10 Chief Marketing Officers - 2021" by nominating those which have served them with excellence and are praiseworthy. If you feel there is a company that deserves to be on our annual list, do write to us about them mentioning their value proposition.
| Company Logo | Company Management | Company Name | Company Description |
|---|---|---|---|
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Kaushal Shah,Chief Marketing Officer | CONFiANCE | His specializations help in the development of the organization and shows way to achieve goals, and he is holistically skilled in research, review, implement, sustainable business development, etc. |
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Kavya Dutta,Chief Marketing Officer | Koppr | She believes that every brand has stories to tell-stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals |
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Medha Tawde,Chief Marketing Officer | Hometown | Known for her strategic thinking ability, she is leading the development of the business functions like brand management, strategic planning, marketing communication, advertising and new product development |
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Ritesh Bhatnagar,Chief Marketing Officer | U2opia Mobile | His expertize resonates around strategy development, integrated marketing, P&L management, digital and brand strategy, content strategy and team management |
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Roch D'Souza,Chief Marketing Officer | Brand Factory | He has proven track of successful marketing in the retail industry and is extremely skilled in negotiation, sales, retail management, market research, and management |
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Sachin Narang,Chief Marketing Officer | Khemani Group | He has 21+ years' experience in brand development and building brands for personal care, and beverages |
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Sameer Saxena,Chief Marketing Officer | Legrand | He is skilled in marketing and has more than 23 years' experience in strategic marketing product programme, distribution and channels |
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Sneha Mishra,Chief Marketing Officer | Edelweiss Gallagher Insurance Brokers | With her more than a decade experience in marketing, she is transforming the business expansion of the company |
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Tarun Khanna,Chief Marketing Officer | CNH Industrial India | A highly experienced professional having gained exposure in various facets of business management across Automotive, Engineering & Capital Goods, Media and the Apparel industries. |
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Vamsi Krishna Nittala,COO & Chief Marketing Officer | FinVive | He is renowned for his responsibility, sincereness and dedication to his work, and is helping in the company's strategizing, development and implementation of marketing and advertising campaigns |
