Elekta Manikandan Bala, Senior Vice President
The incidence of cancer in India is flaring high. According to the Indian Council of Medical Research-National Cancer Registry Program, the number of cancer cases in the country is projected to go up from 14.6 lakh in 2022 to 15.7 lakh in 2025. When it comes to cancer, positive news is often generated only through advancements in diagnostics and radiation oncology. A critical part of cancer management, radiation oncology is driven by rapid progress in applying advanced imaging techniques and the availability of data and actionable information to create more precise and effective cancer therapies. It also implies building personalized, patient-centric treatments and improving the patient experience. To explore the latest radiation oncology trends, we recently engaged in an exclusive interview with Manikandan Bala, Senior Vice President, Elekta. With more than three decades of experience, Mani is a trusted industry thought leader driving best-in-class business growth for Elekta.
Get It Right or See Nothing Left
By: Sujith Vasudevan, Managing Editor
The demand generation function has undergone several waves of transformation over the past decades in line with the technology revolution. From black & white print ads to digital
Logistics Industry On The Rise In India
By: Yogesh Patel, CFO, Mahindra Logistics
As a lead up to the launch of the National Logistics Policy of the country, a lot many changes have taken place in the logistics space in India. We will now be able to witness a
By: Rajneesh Malhotra, COO, Chalet Hotels Limited
Sustainability needs no introduction and the adoption of sustainable practices by businesses is now a no brainer. So much is being discussed about the environment and general health of the planet in the news, over social media
By: Dr. Srinivas Chunduru, Founder, VMentor.ai
Sustainability needs no introduction and the adoption of sustainable practices by businesses is now a no brainer. So much is being discussed about the environment and general health of the
By: Dipanjan Banerjee, Chief Business Officer, Ecom Express Limited
Dipanjan Banerjee is the Chief Business Officer and is responsible for driving business for all three
By: Vivek Dhir, CEO - International Business, Emami Limited
Sustainability has been the epitome of every activity these days, be it business-related or non-business. People are increasingly inclined towards
By: Ayan Chatterjee, Vice President – Marketing, Eye Care Leaders
The Rajahs, Maharajahs & Emperors of yore used to protect their prized cities & assets with deep moats & high walled forts. All in an attempt to stave off the raiding hordes of barbarians at their gates.
By: Anuja Karlmarx, Director - Human Resources, ITW India
Below are the essential elements derived by Anuja Karlmarx, Director Human Resources, ITW (Automotive Division), with a conversation with
Top 10 Marketing Heads from Asia - 2023
Asian marketing head creating the brand value in the marketing environment
In the economic environment Market is considering as the heart of the business and it provides every necessary things which needed too the both sellers and buyers. Market is one of the important things a business can do. Marketing not only can build brand awareness and it can also increase the sale, grow businesses and engage customers. There are so many core businesses functions are stream from a good marketing.
Importance of marketing for modern businesses: Marketing is the most effective way to communicate value preposition to customer in an interesting way. It builds relationships among customers: marketing always tries to establish a cordial relationship with the customers. Modern marketing deals with the customers as they are the king. Hence continuous efforts make customers satisfied. And this helps them stay with the brand or company for a long time. Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
"Business has only two functions – Marketing and innovation"
Roles and Responsibilities of Asian marketing head: Asian marketing head is responsibility for the global marketing function including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing and sponsorships. The Marketing head will be responsible for creating and implementing global marketing strategy. Marketing head will have the opportunity to further build, shape and lead the Marketing & Communications team to drive a variety of B2B marketing campaigns to build awareness and create highly effective sales lead generation. Marketing Head will be dealing with monitoring and analyzing results to measure campaigns and activities and deriving improvement measures. And understand the competitive landscape and define approaches to differentiate our value-propositions in the market place.
CEO Insights in this issue presents a list of 'Top 10 Marketing Heads from Asia - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
|Company Logo||Company Management||Company Name||Company Description|
|Akanksha A. Sharma, Director (India) Marketing -Asia||Marketing In Asia||A marketing professional with more than a decade of experience in planning & implementing integrated marketing communications, digital strategies, multichannel marketing|
|Akilesh Kumaran, Head - Marketing||Kaar Tech||An experienced marketing leader in B2B Services and B2B SaaS who can achieve marketing goals within allocated budgets through methodical planning & execution of positioning, packaging, messaging, branding, demand generation, partnerships, and revenue-driven integrated marketing|
|Andrea Han,Director - Head - Marketing - Asia||BlackRock||A marketing leader with extensive experience in different facets of marketing, well versed in managing integrated marketing, demand generation and digital marketing strategy|
|Arvind Naidu P, Head - Marketing||KTV Health Food||A full-stack marketer with a user-centric & data-based approach towards sales and marketing, and working on amazing problem-solving projects that have resulted in good growth for the brand and individually|
|Christine Chong, Head - Marketing, Asia Pacific & Japan||Kaspersky||A result oriented, well-rounded and versatile marketing leader with over 25 years of regional marketing experience in the IT, cybersecurity, and cloud industry, across the Asia Pacific and Japan|
|Deepti Dilip, Head - Marketing & Strategy SE Asia & India||Ashnik||A versatile leader with over 15 years of diversified experience in advertising, branding, and marketing across various industries|
|Doris Wong Mu Ling, Head - Marketing, SAP Asia||SAP||A visionary leader currently responsible for supporting the business by driving growth through new clients, pipeline, share of voice, market share|
|Jiteen Aggarwal, Head - Marketing||Hettich||A versatile leader with over 20 years of experience in diverse industries such as FMCG, telecom, semi-durables, building materials, and advertising|
|Uttam Kumar, Head - Marketing & Channel Sales||Mahaveer Group||A results-driven business leader passionate for creating dynamic marketing plans that drive sales growth and market expansion with experience in both residential and commercial real estate|
|Vitasta Kaul, Marketing Leader||CredR||A staunch professional and business leader holding diverse experience working across different industries such as EdTech, F&B, consulting and automotive|