What Does IT Take To Be At The Cutting-Edge Of Radiation Oncology Trends? | CEOInsights Magazine
  • Elekta Manikandan Bala,  Senior Vice President

    Elekta Manikandan Bala, Senior Vice President

  • The incidence of cancer in India is flaring high. According to the Indian Council of Medical Research-National Cancer Registry Program, the number of cancer cases in the country is projected to go up from 14.6 lakh in 2022 to 15.7 lakh in 2025. When it comes to cancer, positive news is often generated only through advancements in diagnostics and radiation oncology. A critical part of cancer management, radiation oncology is driven by rapid progress in applying advanced imaging techniques and the availability of data and actionable information to create more precise and effective cancer therapies. It also implies building personalized, patient-centric treatments and improving the patient experience. To explore the latest radiation oncology trends, we recently engaged in an exclusive interview with Manikandan Bala, Senior Vice President, Elekta. With more than three decades of experience, Mani is a trusted industry thought leader driving best-in-class business growth for Elekta.

  • What Does IT Take To Be At The Cutting-Edge Of Radiation Oncology Trends?

Get It Right or See Nothing Left

By: Sujith Vasudevan, Managing Editor

The demand generation function has undergone several waves of transformation over the past decades in line with the technology revolution. From black & white print ads to digital

Logistics Industry On The Rise In India

By: Yogesh Patel, CFO, Mahindra Logistics

As a lead up to the launch of the National Logistics Policy of the country, a lot many changes have taken place in the logistics space in India. We will now be able to witness a

Top 10 Marketing Heads from Asia - 2023

Hotels As Sustainability Trendsetters

By: Rajneesh Malhotra, COO, Chalet Hotels Limited

Sustainability needs no introduction and the adoption of sustainable practices by businesses is now a no brainer. So much is being discussed about the environment and general health of the planet in the news, over social media


How AI Can Bring a New Regime to the Workplace

By: Dr. Srinivas Chunduru, Founder, VMentor.ai

Sustainability needs no introduction and the adoption of sustainable practices by businesses is now a no brainer. So much is being discussed about the environment and general health of the


The Art Of Returns Management & Why Qc Rvp Is Critical For Happy Customers And Retailers

By: Dipanjan Banerjee, Chief Business Officer, Ecom Express Limited

Dipanjan Banerjee is the Chief Business Officer and is responsible for driving business for all three


Importance Of ‘Sustainability’ In Today's Business Operations

By: Vivek Dhir, CEO - International Business, Emami Limited

Sustainability has been the epitome of every activity these days, be it business-related or non-business. People are increasingly inclined towards


CX As Your Competitive Advantage

By: Ayan Chatterjee, Vice President – Marketing, Eye Care Leaders

The Rajahs, Maharajahs & Emperors of yore used to protect their prized cities & assets with deep moats & high walled forts. All in an attempt to stave off the raiding hordes of barbarians at their gates.


HR: Cultivating the Workforce to Achieving Business Goals

By: Anuja Karlmarx, Director - Human Resources, ITW India

Below are the essential elements derived by Anuja Karlmarx, Director Human Resources, ITW (Automotive Division), with a conversation with

  • Top 10 Marketing Heads from Asia - 2023

    Asian marketing head creating the brand value in the marketing environment
    In the economic environment Market is considering as the heart of the business and it provides every necessary things which needed too the both sellers and buyers. Market is one of the important things a business can do. Marketing not only can build brand awareness and it can also increase the sale, grow businesses and engage customers. There are so many core businesses functions are stream from a good marketing.

    Importance of marketing for modern businesses: Marketing is the most effective way to communicate value preposition to customer in an interesting way. It builds relationships among customers: marketing always tries to establish a cordial relationship with the customers. Modern marketing deals with the customers as they are the king. Hence continuous efforts make customers satisfied. And this helps them stay with the brand or company for a long time. Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

    "Business has only two functions – Marketing and innovation"

    Roles and Responsibilities of Asian marketing head: Asian marketing head is responsibility for the global marketing function including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing and sponsorships. The Marketing head will be responsible for creating and implementing global marketing strategy. Marketing head will have the opportunity to further build, shape and lead the Marketing & Communications team to drive a variety of B2B marketing campaigns to build awareness and create highly effective sales lead generation. Marketing Head will be dealing with monitoring and analyzing results to measure campaigns and activities and deriving improvement measures. And understand the competitive landscape and define approaches to differentiate our value-propositions in the market place.

    CEO Insights in this issue presents a list of 'Top 10 Marketing Heads from Asia - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 Marketing Heads from Asia - 2023

Company Logo Company Management Company Name Company Description
Marketing In Asia Akanksha A. Sharma, Director (India) Marketing -Asia Marketing In Asia A marketing professional with more than a decade of experience in planning & implementing integrated marketing communications, digital strategies, multichannel marketing
Kaar Tech Akilesh Kumaran, Head - Marketing Kaar Tech An experienced marketing leader in B2B Services and B2B SaaS who can achieve marketing goals within allocated budgets through methodical planning & execution of positioning, packaging, messaging, branding, demand generation, partnerships, and revenue-driven integrated marketing
BlackRock Andrea Han,Director - Head - Marketing - Asia BlackRock A marketing leader with extensive experience in different facets of marketing, well versed in managing integrated marketing, demand generation and digital marketing strategy
KTV Health Food Arvind Naidu P, Head - Marketing KTV Health Food A full-stack marketer with a user-centric & data-based approach towards sales and marketing, and working on amazing problem-solving projects that have resulted in good growth for the brand and individually
Kaspersky Christine Chong, Head - Marketing, Asia Pacific & Japan Kaspersky A result oriented, well-rounded and versatile marketing leader with over 25 years of regional marketing experience in the IT, cybersecurity, and cloud industry, across the Asia Pacific and Japan
Ashnik Deepti Dilip, Head - Marketing & Strategy SE Asia & India Ashnik A versatile leader with over 15 years of diversified experience in advertising, branding, and marketing across various industries
SAP Doris Wong Mu Ling, Head - Marketing, SAP Asia SAP A visionary leader currently responsible for supporting the business by driving growth through new clients, pipeline, share of voice, market share
Hettich Jiteen Aggarwal, Head - Marketing Hettich A versatile leader with over 20 years of experience in diverse industries such as FMCG, telecom, semi-durables, building materials, and advertising
Mahaveer Group Uttam Kumar, Head - Marketing & Channel Sales Mahaveer Group A results-driven business leader passionate for creating dynamic marketing plans that drive sales growth and market expansion with experience in both residential and commercial real estate
CredR Vitasta Kaul, Marketing Leader CredR A staunch professional and business leader holding diverse experience working across different industries such as EdTech, F&B, consulting and automotive

Other Issues

Raghav Saraogi: Bringing About Vision & Innovation In The Steel Sector Of India
The New World Of Tech-Powered Education
Madhvendra Singh: Contributing To Nation Building By Leading The Maritime Cluster
  Ved Mani Tiwari: Leveraging Technologies & Strategies To Contribute Towards Future India
Educational Excellence Is A Tradition
  Shravan Rewari: A Visionary, Innovator & Futuristic Leader
Sameer Agha: Carving the Best Future for Businesses through Unparalleled Strategies
Saumyajit Choudhury: Leveraging The Power Of Education To Make People Future-Ready
Ankur Mathur: Bringing Sustainability & Technology At The Forefront In Hospitality Sector
Reema Shah: Harnessing Intelligent Automation To Enrich Businesses & Empower Clients
Anubhav Gupta: Finding The Convergence Of Long Term Purpose To Improve Status Quo
Yash Patel: Dedicated To The Pursuit Of Justice
Aditya Bothra: An Aspiring Young Entrepreneur Leading Globus Rubchem Group Towards Success
Ranjeet Banerjee: An Innovative Leader in Cold Chain Focused On Creating A Purposeful Impact On Society
Sheriozha Anthony Wijekoon: A Ground - Breaking CEO Setting New Benchmarks in Graphite Mining
Tahsinul Alam Sarker: An Industry Leader With Constant Focus On Customer Satisfaction
Indian CEOs - Ruling the U.S. Entrepreneur Chart !!