At the 35th Annual General Meeting this week, Abhishek Karnani, who serves as President of the Free Press Journal Group, received unanimous re-election to the position of President for the India Chapter of the International Advertising Association (IAA).

The new leadership team will benefit from Avinash Pandey's continued guidance in his role as Immediate Past President. During the next Managing Committee meeting, five additional members will be brought on board, alongside other specially invited participants.

In his acceptance statement, Abhishek Karnani expressed that he felt privileged to be given the responsibility for an additional term.

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He highlighted his dedication to furthering the organization's efforts in promoting innovation, environmental responsibility, and diversity throughout the sector.

“This year invites us to embrace technological innovation, deepen our commitment to sustainability, and champion diversity and inclusivity,” he said.

“Together, we will continue to shape an industry that thrives in business and leaves a lasting impact on society.”

 

Established over eight decades ago, the International Advertising Association stands as the sole advertising trade organization with a global perspective, with its main office located in New York. The association maintains 56 local chapters spanning 76 nations, encompassing the world's ten largest economies.

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The Indian Chapter ranks among the most dynamic branches globally and has gained recognition for its premier programs including the IAA Leadership Awards, Olive Crown Awards, IndIAA Awards, and TechPulse. Additionally, it hosts educational seminars, discussions, and forums that actively involve professionals from the advertising and media sectors.

Previously, the IAA - India Chapter formed a partnership with BrandMusiq to introduce a fresh sonic branding initiative. This joint effort seeks to provide the organization with a distinctive musical identity, enabling audiences to connect with the brand through auditory experiences in addition to visual ones.

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Through this alliance, the agency has developed a 'MOGO' (musical logo) along with a 'MOGOSCAPE', which represents a complete sound-based environment for the IAA. The agency states that this identity has been crafted to embody the brand's characteristics of being heroic (bold, motivational) and creative (innovative, articulate). This approach is meant to capture the IAA's mission of guiding, inspiring and building connections, as highlighted by the agency.

The newly developed sonic branding is planned to be woven throughout the IAA's brand ecosystem, featuring in conferences, videos, online platforms and marketing initiatives. This strategy seeks to position the IAA alongside other entities that leverage audio as a tactical advantage in today's digital landscape.