Marking its debut in the financial sector, Adani One introduced India's first co-branded credit cards in partnership with ICICI Bank . These cards, developed in collaboration with Visa, come with a suite of airport-linked benefits and other attractive perks.
The Adani One ICICI Bank Signature Credit Card, which has an annual fee of Rs 5,000, offers joining benefits worth Rs 9,000. Meanwhile, the Adani One ICICI Bank Platinum Credit Card, with an annual fee of Rs 750, provides joining benefits valued at Rs 5,000. Both cards feature welcome gifts such as free air tickets and airport privileges, including premium lounge access, ‘Pranaam Meet & Greet Service’, porter services, valet, and premium car parking.
"This unique partnership with ICICI Bank and Visa will set a new benchmark in customer experience and showcase our commitment to innovation and excellence", said Jeet Adani, Director of Adani Group. He highlighted that the cards are designed to integrate Adani’s physical B2C businesses with a seamless digital ecosystem, offering users unparalleled convenience.
Cardholders can earn up to 7 percent in Adani Reward Points on expenditures across the Adani Group's consumer ecosystem, which includes the Adani One app for booking flights, hotels, trains, buses, and cabs, Adani-managed airports, Adani CNG pumps, and Adani Electricity bills. The rewards are uncapped, providing significant value to users.
"The launch of the co-branded credit cards, in association with Adani One and Visa, aligns with our philosophy of offering enhanced rewards and benefits", said Rakesh Jha, Executive Director of ICICI Bank. He emphasized that this initiative will not only enrich customers' experiences across the Adani Group's ecosystem but also bolster ICICI Bank's credit card portfolio.
Additional privileges for cardholders include discounts on shopping at duty-free outlets, food and beverage spending at airports, as well as benefits like free movie tickets and Adani Reward Points on groceries, utilities, and international spending. This comprehensive offering aims to provide card users with a wide range of exclusive advantages, enhancing their overall experience.