Airtel, ShemarooMe ink content deal for Xstream Premium OTT service
Bharti Airtel and over-the-top (OTT) platform ShemarooMe have signed a content agreement for the telco’s Xstream Premium video streaming service.
This will allow ShemarooMe to tap into Airtel’s user base of over 300 million users in India.
Airtel users will get access to ShemarooMe’s vast content library along with 14 other Indian and global OTTs with a single access login on the Airtel Xstream Premium app on mobile and large screens (TV, tablet and PC) at Rs 149 per month and Rs 1,499 per year, according to an official statement.
Hiren Gada, CEO – Shemaroo Entertainment said, “The partnership with Airtel will not just enable us to reach out to a wider audience but also allow the users of Airtel Xstream to get access to ShemarooMe’s varied content repository.”
“Through this partnership, Airtel customers will get access to ShemarooMe’s entire content library in addition to other OTTs, unlocking the exciting world of video entertainment for India’s growing tribe of digitally connected audiences,” said Adarsh Nair, CEO of Airtel Digital.
Airtel has signed similar agreements with Eros Now, SonyLIV, HoiChoi, among others.
Airtel early in February had relaunched its paid OTT service and had said it is eyeing 20 million users for its new service.
Xstream Premium is aggregating the full content catalog of SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, and Shorts TV.