Allergy Standards Names Bret Barasch as Lead Sales in the USA
CEO Insights, Press Release
In this role, Bret will be responsible for growing and expanding the asthma & allergy friendly Certification Program in the USA, and creating & building meaningful partnerships with relevant companies across the retail landscape, and representing the organization at major events & conferences. Bret will be act as the lead contact in the U.S. for organizations desiring to certify consumer products through scientific testing & licensing the Certification Mark.
Asthma & allergy friendly Certification Program is a unique and ground breaking collaboration between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). Through this ASL is committed to excellence in the testing and certification of products that are scientifically proven to be more appropriate for customers concerned about allergies, asthma, and poor indoor air quality. The program scientifically tests and identifies consumer products that are more suitable for people with asthma and allergies.
Being a highly accomplished sales and marketing executive, Bret carries over 20 years of experience and an impressive record in driving revenue growth and market development. He holds expertise in healthcare technology, media and publishing, while his track record includes securing global partnerships with organizations such as National Geographic, Time, Inc. and the International Association of Science Parks.
On the occasion Bret Barasch expressing his gratitude says, “I'm thrilled to be joining such a dynamic and esteemed company at such an important and pivotal time. I look forward to growing and expanding the asthma & allergy friendly® Certification Program here in the U.S. head Quarters. ASL's team of scientists and robust testing standards are helping those suffering from allergies and asthma make informed decisions to live healthier lives in both the home and office."
Commenting on this new change in the organization Dr. John McKeon, CEO of Allergy Standards says, "We are delighted to welcome Bret to the Allergy Standards team as head of sales for the asthma & allergy friendly Certification Program in the US. His past experience both as an AI platform evangelist and with other Certification Marks means he is ideally suited to lead the rapid expansion of the program we are experiencing. The new reality of heightened focus on indoor air quality and healthy homes mean his appointment is particularly timely."
We are delighted to welcome Bret to the Allergy Standards team as head of sales for the asthma & allergy friendly Certification Program in the US.
On the occasion Bret Barasch expressing his gratitude says, “I'm thrilled to be joining such a dynamic and esteemed company at such an important and pivotal time. I look forward to growing and expanding the asthma & allergy friendly® Certification Program here in the U.S. head Quarters. ASL's team of scientists and robust testing standards are helping those suffering from allergies and asthma make informed decisions to live healthier lives in both the home and office."
Commenting on this new change in the organization Dr. John McKeon, CEO of Allergy Standards says, "We are delighted to welcome Bret to the Allergy Standards team as head of sales for the asthma & allergy friendly Certification Program in the US. His past experience both as an AI platform evangelist and with other Certification Marks means he is ideally suited to lead the rapid expansion of the program we are experiencing. The new reality of heightened focus on indoor air quality and healthy homes mean his appointment is particularly timely."