Aditya Birla Fashion and Retail (ABFRL) has revealed the hiring of Altamash Khan to serve as head of media and digital marketing for Pantaloons, representing an important strategic move for the brand as it works to strengthen its digital presence and media reach throughout India.

Bringing more than 15 years of expertise in digital marketing and brand transformation, Altamash comes to Pantaloons from his position at Raymond Lifestyle, where he managed comprehensive digital programs across the organization's fashion brands. 

Also Read: L Catterton Names Unilever Veteran Vikram Kumaraswamy to Co-Lead India Push

During his tenure there, he accelerated business growth using data-driven digital approaches, comprehensive funnel analytics, and influencer-based content marketing strategies, substantially boosting the brand's digital visibility nationwide.

Altamash has consistently pioneered digital transformation initiatives spanning FMCG, retail, automotive, and entertainment industries. Prior to his role at Raymond, Altamash managed digital marketing operations for Kellogg's India, where he supervised comprehensive digital campaigns and brand interaction approaches. Earlier in his career, he worked with Godrej Consumer Products Limited, where he championed digital transformation efforts and implemented analytics-based marketing solutions.

Also Read: VinFast Partners with RoadGrid

Throughout his career, Altamash has received more than 60 industry honors from distinguished advertising and marketing award ceremonies. He has additionally served as both judge and keynote speaker at major industry gatherings, helping to define standards for measuring and recognizing marketing success.

Talking about his movement, Altamash Khan says, “My transition to Pantaloons is about building for the future of marketing by shaping how brands think, act, and grow. At Pantaloons, I see a canvas rich with culture and possibility".

"My aim is to strengthen the bridge between media, data, and creativity while nurturing a team that leads with curiosity and courage".

 

"ABFRL’s vision for the next decade is transformational, and I’m excited to play a part in translating that vision into meaningful digital impact".

Also Read: NV Group Appoints Rohit Tiwari as Senior Advisor

Earlier, Pantaloons revealed that actress Samantha Ruth Prabhu will serve as the brand's inaugural ambassador. This partnership represents a pivotal milestone for the fashion retailer, establishing its position as a leader in contemporary, stylish, and forward-thinking apparel.

In honor of this alliance, Pantaloons has unveiled its holiday marketing initiative starring Prabhu, titled 'Spark Your Imagination', which showcases the brand's fresh vision of encouraging today's India to craft their individual fashion narratives.

The initiative reflects the company's goal to motivate all customers, igniting their inventiveness to boldly explore and showcase their distinctive identity with assurance. According to Pantaloons, Prabhu exemplifies the brand's philosophy of seamless elegance, ease, and adaptable style.