FCB Neo Appoints Saksham Kohli as President
Saksham Kohli has been named President of FCB Neo, which operates under FCB India. In this role, he will work under the supervision of Ashima Mehra, who serves as Chief Executive Officer of FCB Neo.
With more than 20 years of expertise in integrated communications, Kohli has previously been associated with prominent agencies including Ogilvy, Publicis, FCB Ulka, and Cheil Worldwide.
He specializes in creating marketing strategies that prioritize digital channels while integrating creative concepts, data analytics, and technological solutions. Throughout his professional journey, he has managed campaigns for notable brands such as Samsung, BMW MINI, KFC, Pernod Ricard, Perfetti, Aircel, and Kohler.
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Ashima Mehra, CEO, FCB Neo says, “We’re excited to welcome Saksham to lead FCB Neo across markets. His depth of experience in building digital ecosystems, scaling media platforms, and shaping transformation across technology and innovation makes him a powerful catalyst for the future we are creating at FCB Neo.”
Commenting on his new role, Saksham Kohli, President, FCB Neo says, “It’s an agile and digitally centric world we live in. The web today isn’t just where people consume content, it’s become a modern distribution engine for building and scaling brands".
"The skill lies in remaining rooted in strong brand thinking while producing work that cuts through with relevance and speed across platforms and at every point in the consumer journey".
"At FCB Neo, with Dheeraj, Ashima, and Mayuresh leading, the vision is clear, and I’m eager to play my part in it".
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Earlier, FCB NEO named Binay to the position of senior vice president. With 17 years in the advertising field, Binay brings expertise spanning food and beverage, fashion, sports, real estate, and political sectors.
Throughout the past decade, Binay has managed important PepsiCo Foods accounts at his former agencies. His strategic expertise and strong client relationships have been instrumental in developing some of India's most beloved brands. In his most recent role, he oversaw the Lay's and Quaker accounts, spearheading comprehensive marketing campaigns, supporting product innovation, and leading digital modernization efforts.
On the appointment, Ashima Mehra, CEO, FCB NEO says, “With Binay on board, we’re adding leadership that’s not only seasoned, but sharp, modern, and relentlessly brand-focused. His track record across marquee businesses is exactly the kind of edge we need as we scale up and aim higher.”
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On joining FCB NEO, Binay shared, "I've always believed in the power of creativity to solve real business problems. FCB NEO’s ambition to blend digital agility with strong brand thinking feels like the perfect place to create impact. I’m excited for this next chapter."