Amazon India Expands its Medical Offerings
Amazon India customers can now book diagnostic tests on their app, as the e-commerce giant expands its medical offerings beyond online pharmacy and teleconsultations. The company sees a massive opportunity to scale up its healthcare offerings, especially in India.
“Healthcare is a daily need, second only to groceries in some ways. We’re not setting a fixed number goal, but this could become a very large and meaningful part of Amazon’s offerings in India,” says Jayaramakrishnan Balasubramanian, category leader at Amazon Medical.
Amazon is partnering with diagnostics lab Orange Health to offer the service, beginning with Bengaluru, Delhi, Gurgaon, Noida, Mumbai and Hyderabad. The service will be scaled up gradually.
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Amazon wants to tap into its existing customer base to grow its healthcare services platform. “Our potential customer base is essentially every Amazon customer—anyone who is already transacting on our platform. We will work with the internal stakeholders and everyone to get more and more customers to try out Amazon Medical services. That will be the simplest next step,” adds Jayaramakrishnan.
Last week, the company announced that it would invest over $233 million in 2025 to enhance its India operations.
Amazon launched its online pharmacy two years ago, and teleconsultation services six months ago. With the addition of diagnostics, Amazon sees healthcare in India as a “long-term opportunity” given a consumer shift towards wellness care, Balasubramanian explained.
While the healthcare foray is in line with Amazon’s global strategy, India is the only country which has diagnostics services currently.
Amazon is not the only digital player entering diagnostics. Online pharmacies like Tata 1mg, Apollo 24/7, Pharmeasy, and Netmeds have all expanded their offerings beyond medicines to include diagnostics.
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Industry experts believe that the diagnostics space, which has largely been unorganized and fragmented in India so far, holds significant potential due to changing consumer preferences as well as higher profit margins.