Apurva Sircar, formerly in charge of marketing at Bandhan Bank and CEO of Flyingman Ventures, has recently been appointed as the Chief Revenue and Growth Officer at Z-TECH India.

Holding this position, Sircar will be responsible for enhancing the company's revenue in the field of creative parks and supervising both revenue generation and marketing activities.

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In a note, Sircar shared, “Z-TECH has a line of business called Zing Parks that develops theme parks built from waste. These parks offer family attractions and opportunities to create memories”.

“Current parks include UP Darshan Park, Happiness Park, Harmony Park (all in Lucknow), Shivalaya Park (Prayagraj), Anokhi Duniya (Khurja), and Jungle Trail (Noida), with more coming up across other regions”.

Sircar initiated his professional journey as an apprentice at Showtime Events and subsequently gained experience at various esteemed organizations such as Blow Past Industries, Heinz India, Kotak Mahindra Bank, Birla Sun Life Insurance, and Ageas Federal Life Insurance.

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During his tenure as Vice President overseeing Brand, Insights, Corporate Communications, and Digital Marketing at Ageas Federal Life Insurance, Sircar successfully orchestrated a sports sponsorship strategy that involved securing prominent partnerships with notable athletes such as Leander Paes for a marathon and Sachin Tendulkar for three marathons.

Additionally, the brand engaged in sponsorship initiatives with Pullela Gopichand to enhance the international presence of Indian badminton.

 

Beforehand, in his role as the Head of Channel Marketing at Birla Sun Life Insurance, he led efforts to develop the market in smaller towns classified as tier 2 and 3. Utilizing demographic and financial information alongside the distribution capabilities, his team pinpointed 30 markets with significant growth potential.

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Z-Tech (India)'s recent market evaluation revision demonstrates a detailed analysis of the company's current position. Although there are positive indicators in the company's financial performance, challenges in areas such as valuation and technical outlook have impacted the overall evaluation.

Z-Tech (India) has consistently maintained a moderate level of quality metrics, reflecting a steady yet unexceptional performance in both operational and business models.

This implies that the company upholds uniform standards in various aspects including managerial efficiency, financial stability, and long-term viability.