Citrix Hires Bronwyn Hastings as its New Senior VP, Worldwide Channel Sales & Ecosystem

Citrix Systems names Bronwyn Hastings as Senior Vice President, Worldwide Channel Sales & Ecosystem. Having over two decades experience in software sector, Bronwyn will lead the company’s efforts to furnish market-leading digital workspace solutions which not only transform the employee experience but also changes the way work gets done through its robust ecosystem of partners.Diane Fanelli, who worked as the interim global partner sales lead for Citrix since July, will assist Hastings to ensure a seamless leadership transition before assuming a new, strategic leadership role in the worldwide sales and services organization.

Welcoming Hastings on board, Mark Ferrer, Executive Vice President & Chief Revenue Officer, Citrix said, “At Citrix, we’re delivering the future of work today. But we aren’t doing it alone. Our partner ecosystem is among the most powerful in the industry and Bronwyn is uniquely positioned to enhance this network and the programs and services that we provide to help companies accelerate their digital transformations and power a better way to work”.

Citrix has a compelling vision for the future of work, I am eager to collaborate with our incredible community of partners to provide companies with the solutions and services they need to make this vision a reality

Bronwyn will be reporting to Ferrer and handling partner sales worldwide, go-to-market partner programs and partner marketing for all Citrix products. The company’s partner ecosystem upholds nearly 10,000 Citrix Solution Advisors, Citrix Service Providers, Global SI's, ISV's and Value Added Distributors. She poses 25+ years of experience in strategic and operational functions of business development and partner organizations in the software industry.

Prior joining Citrix, Hastings was associated with SAP for eight long years where she served as senior VP of global business development and ecosystems. She has also worked in Oracle for 15+ years under variety of senior leadership roles.

Exciting to join Citrix, Hastings said, “Citrix has a compelling vision for the future of work, I am eager to collaborate with our incredible community of partners to provide companies with the solutions and services they need to make this vision a reality”.