Duroflex Names Shridhar Balakrishnan as Group CEO
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Duroflex Names Shridhar Balakrishnan as Group CEO

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DuroflexDuroflex has appointed Sridhar Balakrishnan as the Group CEO, aligning with the company's vision to transition from a family-operated entity to a more corporate structure. Balakrishnan's role will be pivotal in integrating management and growth strategies for Duroflex Group's in-house brands - Duroflex and Sleepyhead. With a career encompassing change management, leadership of diverse teams, and navigating business scalability complexities, Balakrishnan has a rich professional background. He commenced his career at Marico, where he spent 17 years and ascended to the role of Chief Operating Officer for clusters across South Asia, the Middle East & Africa. During his tenure, he oversaw international business unit P&L, managing Sales, Business Finance, and Supply Chain for the Indian business. Later, Balakrishnan held the positions of President & Head of Distribution at Star India and subsequently served as MD & CEO at ACC Cement.

Mathew Chandy, CMD of Duroflex, expressed enthusiasm about Sridhar's appointment as the Group CEO, emphasizing the company's focus on transitioning into a more professionally managed organization to facilitate growth. He highlighted Sridhar's extensive experience and strategic capabilities, aligning with Duroflex's vision. Chandy anticipates Sridhar's leadership to propel Duroflex towards greater success, strengthening its industry presence and expanding its reach. The company eagerly anticipates Sridhar's guidance in steering Duroflex to new heights.

Regarding his appointment, Sridhar Balakrishnan, Group CEO of Duroflex, conveyed his delight in joining a team dedicated to innovating the sleep solutions sector. He emphasized his objective of streamlining processes and systems to enhance synergies across different aspects of the business. Sridhar aims not only to consolidate Duroflex's market leadership but also to explore novel avenues for growth and sustainability alongside the committed team.