EBG Group’s eBikeGo to Roll Out 50 Bicycle Stores Across India
eBikeGo, an EBG Group company, today announced plans to establish 50 integrated stores across India over the next 12 months, marking its entry into India’s organized bicycle mobility retail-and-service sector.
The initiative brings bicycle and electric-bicycle sales, rentals, servicing, spare parts and fleet mobility solutions together under one retail model, designed to make cycling-based mobility more accessible for everyday urban travel.
The move comes as bicycles and electric bicycles are increasingly being considered not only for fitness and leisure, but also for short-distance commuting, student mobility, last-mile travel and gig work, where affordability, operating cost, convenience and access to reliable servicing can influence adoption. eBikeGo’s model is intended to address these requirements through neighbourhood stores that combine product access with rental and after-sales services.
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The group plans to invest over Rs.35 crore to establish the 50-store network. At network maturity, the program is expected to support 300 direct jobs, create 500–700 indirect livelihood opportunities, while the company also projects more than 5 lakh annual customer interactions and more than 1 lakh annual mobility transactions across sales, rentals and servicing.
Dr. Irfan Khan, Founder & Chairman, EBG Group says, "The perception of an electric bicycle in India is changing. It is no longer being viewed only as a fitness or leisure product. For an office commuter, student or gig worker, the conversation is increasingly about cost per kilometre, convenience, reliability and access to service. This is where an organised retail and service ecosystem becomes important".
"Our objective with eBikeGo Stores is to make electric and conventional bicycles more accessible while addressing the ownership experience beyond the point of sale".
The rollout will begin with pilot markets in Coimbatore, Hyderabad and Bengaluru, where eBikeGo will test and refine its operating model before expanding through a metro-first, cluster-based strategy. The first 15 founding stores will establish the initial footprint, helping the company build operational density and strengthen product availability and after-sales capabilities before entering additional markets.
Unlike conventional bicycle dealerships, eBikeGo Stores are designed as neighbourhood mobility hubs that combine retail, rental, servicing and fleet support under one roof. The stores will serve children, students, working professionals, fitness enthusiasts, families, gig workers, delivery partners, businesses and institutional customers.
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The stores will be connected to store.ebikego.com, creating a common technology layer for transactions and customer support. At the core of the offering is a portfolio of 250W electric-assist bicycles designed for commuting, foldable urban mobility, gig-work applications and premium recreational riding. The planned range includes eBikeGo City, eBikeGo Flare, eBikeGo Flare Pro, eBikeGo Fold, eBikeGo Momentum and eBikeGo Horizon.
Across the lineup, the current product architecture includes assisted speeds of up to 25 km/h, an estimated 35–55 km range depending on the model and riding mode, along with removable batteries, Shimano gearing on select models and foldable designs.
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The company’s long-term vision is to build a 1,500+ store national mobility network through a capital-efficient, partner-led expansion model, with the aim of making bicycles and electric bicycles a practical part of everyday urban transportation in India.