
FCB Neo Appointed Manoj Pandey as National Creative Director

FCB Neo has named Manoj Pandey as its National Creative Director. Operating from Delhi, Pandey contributes over 19 years of expertise in creative leadership and writing.
Throughout his professional journey, Pandey has engaged with advertising, literature, and artistic fields. He has occupied creative positions at various agencies, crafting campaigns for major brands such as Nike, Incredible India, Unilever, and Coca-Cola.
His creative output has gained recognition on global platforms including The Guardian, BBC, CNN, World Economic Forum, Design Indaba, and Cannes Lions, with exhibitions at prestigious locations like Tate Modern, MoMA PS1, and Motherland.
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“At Neo, we’re focused on creating mutant work—ideas that are adaptive, boundaryless, and born where creativity meets culture and technology,” says Mayuresh Dubhashi, Chief Creative Officer, FCB Neo.
“Manoj brings with him a rare versatility, blending storytelling with experimentation and new-age thinking. His energy and perspective will be invaluable as we push the limits of creativity and shape work that not only builds brands but also moves culture forward.”
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“Super kicked about my innings at FCB Neo,” says Manoj Pandey, National Creative Director, FCB Neo. Especially with Dheeraj, Ashima, and Mayuresh at the helm.
"There is the best of people, brands, and creativity at Neo, which makes it the right time for me to have joined and to soar with my team, clients, and the organisation.”
FCB NEO recently named Binay Mehra to the position of senior vice president. Binay contributes extensive expertise from his 17-year career in advertising, spanning multiple sectors such as food and beverages, fashion, sports, real estate, and political campaigns.
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Throughout the past decade, Binay has managed important PepsiCo Foods accounts at his former agencies. His strategic expertise and strong client relationships have been instrumental in developing some of India's most beloved brands. In his most recent role, he oversaw the Lay's and Quaker portfolios, spearheading comprehensive marketing campaigns, supporting product innovation, and leading digital transformation initiatives.