FXTRADING.com Names Patrick Guerrera as Chief Brand Officer
FXTRADING.com has designated Patrick Guerrera as its new Chief Brand Officer, bolstering its leadership team after a number of recent senior hires as the company speeds up its global growth.
Patrick possesses more than 25 years of experience fostering growth and innovation in telecommunications, financial services, and various other complex, regulated sectors.
He established and directed Re Group within the M&C Saatchi network, dedicating 16 years to creating a globally acknowledged brand and experience design practice that implemented significant transformation initiatives.
During a 14-year collaboration with Optus, Patrick directed brand strategy and market entry transformation, encompassing several brand changes and the establishment of Yes Agency. His efforts transformed Optus' content and creative output, enhancing speed, consistency, and efficiency on a larger scale.
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Patrick has worked extensively with Commonwealth Bank, ANZ Bank, CFS (Superannuation), First Sentier Investors, and other prominent brands, aiding in the transformation of several of Australia's most renowned financial services brands. As the APAC Lead for M&C Saatchi Consulting, he amplified his influence throughout the region by merging customer insights, data, and creative strategies to fuel ongoing business growth.
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At FXTRADING.com, Patrick will concentrate on solidifying brand fundamentals and refining the communication of the company's narrative. He will collaborate closely with CMO Amit Kaushik to enhance awareness in key markets, create unified brand experiences, and produce content that connects with traders.
FXTRADING.com CEO Adam Phillips stated that Patrick's selection occurs at a crucial moment. Patrick has the expertise required to translate our vision into something concrete and unique. His experience in driving significant brand transformations will contribute substantial value as we keep expanding.
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Patrick expressed that he was attracted to the energy of the company and the chance to influence its upcoming phase. FXTRADING.com can redefine standards in the CFD trading sector, shifting away from distractions to a platform focused on control, trustworthiness, and results. I'm thrilled to contribute to what happens next.