Honasa Consumer Appoints Yatish Bhargava as its CBO
Honasa Consumer, the parent company of Mamaearth announces the appointment of Yatish Bhargava as its Chief Business Officer (CBO). This comes around four months after Zairus Master stepped down from the post in February. In his new position, Bhargava will lead business operations across various brands and channels to drive growth on multiple platforms.
The purpose of Bhargava's appointment is to enhance Honasa's omnichannel approach. He brings 17 years of expertise in managing profit and loss, as well as directing large teams in general trade, modern trade, and e-commerce.
Before joining Honasa, Bhargava held significant leadership positions at major Indian e-commerce company Flipkart and at FMCG leader Hindustan Unilever
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Honasa, which also owns brands such as The Derma Co., Aqualogica, Bblunt, Dr. Sheth’s, and Staze Beauty, has experienced several disruptions in its operations over the past few quarters as it adjusted its distribution strategy across the top 50 cities.
Through Project Neev, Honasa has been eliminating super stockists and substituting underperforming distributors with more capable, tier-I partners.
This process is nearing completion now. In its Q4FY25 report, Honasa indicated that the new model is facilitating quicker deliveries, better inventory management, and enhanced service for retailers.
“Yatish brings a rare blend of strategic thinking and executional depth that aligns with our ambition not just to grow, but to lead the next chapter of beauty and personal care in India,” says Varun Alagh, co-founder and CEO of Honasa Consumer.
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In Q4 FY25, the company’s revenue increased by 13.3 percent to Rs 533.6 crore. However, net profit fell 18 percent to Rs 25 crore as margins took a hit.