IndoBevs, a rapidly growing alcohol and beverage company in India, has named Sharad Negi as its Chief Finance Officer (CFO). This decision demonstrates the company's ongoing commitment to strengthening its financial stability and pursuing controlled growth as it increases its presence in both domestic and international markets.

Negi, a Chartered Accountant with more than 15 years of experience, has a strong background in finance, strategy, and governance. He has held leadership positions at Ernst & Young and Pernod Ricard, overseeing financial planning, risk management, and business performance for ten years.

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Negi is recognized for his strategic vision and practical approach, and his appointment at IndoBevs reflects the company's aim to combine operational flexibility with effective financial management.

Commenting on his new role, Sharad Negi says, “IndoBevs has always stood out for its bold ideas and commitment to excellence. I look forward to supporting this vision by strengthening financial processes, enabling strategic investments, and ensuring that growth is both scalable and sustainable.”

Sameer Mahandru, Founder of IndoBevs adds, “Sharad’s depth of experience across global finance and his ability to translate strategy into execution make him an invaluable addition to our leadership team. His perspective will be instrumental as we continue to build a financially strong, forward-looking organization.”

Negi has joined IndoBevs during a crucial moment in its development.

 

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The company is currently in the process of growing its manufacturing capabilities and global footprint by establishing new facilities in Uttar Pradesh and Karnataka. 

Additionally, IndoBevs is also working on expanding its range of brands such as BroCode, Bro Red, Bonga Bonga Mystery, and Wingman Whisky. Negi's leadership will be instrumental in defining the financial structure of IndoBevs as it continues to excel in terms of innovation and market expansion.

IndoBevs, the company behind BroCode and Enso Japanese Whisky, is expected to reach a turnover of Rs.600 crore by the conclusion of FY26, as stated by co-founder Geetika Mahandru. The company's goal is to establish itself as a disruptor in its category.

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Additionally, IndoBevs is anticipated to finish the year with a run rate of approximately 2 million cases across its range of products.

IndoBevs has significantly reduced its involvement in the distribution industry in order to concentrate on expanding its own collection of products. Currently, the company's internal brands account for approximately 95 percent of its total revenue, which marks a substantial increase compared to just 10 percent three years ago.