Publicis Groupe has appointed Janvi Mehta to the position of associate vice president for Central Trading & Media Partnerships. In this position, Mehta will concentrate on comprehensive media trading and enhancing media partnerships within the Publicis Media Exchange (PMX) division.

Previously, she held the role of senior director for Digital Trading at WPP Media, where she oversaw digital strategy, trading operations, and partnership development.

Her career background includes executive roles at Times Network, ByteDance, and NBC Universal, where she gained comprehensive expertise in media partnerships, client management, and digital transformation initiatives.

Also Read: Dhan Names Ketan Shah as CEO of Omnichannel Business

Sharing the update on LinkedIn, Mehta wrote: “Starting this Monday, I'll be joining Publicis Groupe as Associate Vice President - Central Trading & Media Partnerships. Excited to share my career update with you all!"

"While I am grateful for the new chapter ahead, I am equally thankful for the learnings & leadership opportunities provided by WPP Media".

 

"A special mention to Muralidhar Thyagarajan, Ashwin Padmanabhan, and Nitish Shekhar for their continuous support and mentorship. Appreciative of the leadership team at Publicis Groupe for this exciting opportunity! Here's to a promising and successful journey ahead!”

Also Read: Lesser the Milk Production, Heavier India Boils to Melt the Curbing Issues

Publicis Groupe India has recently introduced its content studio, an innovative facility designed to assist brands in developing personalized, localized, and contextual content efficiently and rapidly, providing smart content solutions for platform-driven, continuous marketing approaches.

Specifically designed for marketing professionals, the studio merges creative expertise, flexible production processes, and sophisticated AI-driven capabilities to allow brands to react immediately to cultural events, regional distinctions, and platform changes. The studio combines technological innovation, data insights, and human ingenuity, empowering brands to progress from 'content at scale' to 'content with relevance'. It transforms content from merely a creative deliverable into a strategic business asset by ensuring each piece is culturally appropriate, strategically coordinated, and quantifiable in its effectiveness.

Publicis Production operates 52 studios worldwide, known for their technological capabilities, skilled professionals, and expertise, with locations in major creative centers such as Bogotá, New York, London, Paris, Shanghai, Warsaw, and most recently, India.

Also Read: Gautam Adani: Self-made Indian Billionaire's Path to Success

The Indian Studio has been designed to provide both premium production services and flexible, expandable content solutions. The facility features editing rooms, artificial intelligence generation tools, and computer graphics workstations, which means Publicis Groupe India can now provide comprehensive post-production capabilities that enhance the worldwide production division of Publicis Groupe and complement Prodigious India's current production offerings.

Being part of the worldwide Publicis production network, the studio connects smoothly with Publicis Groupe's global production infrastructure using LucidLink and digital asset management platforms, facilitating instant collaboration between different markets. Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia, stated that with the introduction of their premium content studio, they have brought together creativity, production, and technology in a single location. He described this as creativity enhanced by skilled craftsmanship and driven by data insights, positioned to match cultural trends and create meaningful results for their clients.