Jyothy Labs to Expand Exo After Henkel Exits Portfolio
Domestic FMCG company Jyothy Labs, which is "cautiously optimistic" regarding growth in FY27, is broadening the Exo dishwash franchise following the exit of German consumer goods giant Henkel AG & Co. KGaA from its licensing deal for Pril and Fa brands in India.
Under the license agreements, Jyothy Labs retained the rights for manufacturing, distributing, marketing, and selling products associated with the Pril and Fa brands.
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Chairperson and Managing Director M R Jyothy stated in the recent annual report that Jyothy Labs will maintain its emphasis on premiumisation, innovation, brand investments, and distribution growth, even amid ongoing inflationary challenges and geopolitical uncertainties.
Jyothy stated that Henkel has informed them of its choice not to extend the license agreements for the Pril and Fa brands after May 31, 2026. The company is expanding Exo into a larger dishwash franchise.
The firm stated that the recently introduced Exo variants in both dishwash bar and liquid formats are garnering positive consumer feedback and are anticipated to aid in volume-driven sales growth, premiumization, and market share increases.
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"Exo has for many years been a trusted name in dishwash, with deep strength in the bar segment and an established presence in dishwash liquid. Building on this foundation, Exo will now be developed as an owned brand platform across formats," she says.
Looking forward, Jyothy stated that the firm stays "cautiously optimistic" regarding growth, though crude-related input expenses and geopolitical risks may sustain high inflation and affect consumer spending.
"The external environment remains challenging and uncertain. Crude-linked input costs and geopolitical uncertainty may keep inflation elevated and affect overall consumer spending. Rural demand may also remain sensitive to farm incomes and monsoon outcomes," she says.
The company will persist in implementing its growth strategy focused on enhancing recent product launches, bolstering premium offerings, and promoting volume-driven growth through innovation and broader distribution.
Jyothy Labs announced a 3.5 percent increase in revenue for FY26, with volumes growing 6 percent despite a tough macroeconomic landscape characterized by high input costs and fluctuating urban demand.
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The company experienced significant growth in e-commerce and quick commerce sectors, which increased by 26 percent over the year. It increased the number of retail outlets by approximately one lakh, expanding its direct reach to over 1.4 million outlets throughout India.