Cricket player KL Rahul is the first Indian athlete to serve as a global ambassador for the upscale Italian apparel company Paul & Shark.

With this partnership, the company hopes to gain more traction in India, a crucial market for its global distribution system.

KL Rahul will appear in a campaign promoting the brand's spring/summer 2025 collection on Paul & Shark's international platforms as part of the collaboration.

The action demonstrates the brand's increased attention to the Indian market, where it is commemorating its 15th anniversary this year.

KL Rahul will stand in for the brand's developing ideas of luxury, exploration, and modern style. He is positioned with Paul & Shark's other global athletic ambassadors as a result of the partnership.

Being the first Indian to represent them internationally, according to KL Rahul, makes it unique.

"It feels like the kind of partnership that just fits,” he said.

 

Through a joint venture with Reliance Brands Limited, the business presently conducts business in India. In addition to five shop-in-shop doors and an online presence on Ajio Luxe, it has monobrand storefronts in Delhi, Kolkata, and Mumbai.

Paul & Shark highlighted its extensive commercial and communication ties with India, calling the cooperation a milestone. India is regarded by the company as a crucial market for its global distribution system.

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The partnership with KL Rahul is positioned as more than just a fashion collaboration, the business stated, adding that it displays a "mutual passion for Italian craftsmanship, exceptional quality, and timeless design." It is rooted in shared values of sport, travel, and exploration.