Klook, a global leader in travel activities and services booking platform has appointed Wilfred Fan as its Chief Commercial Officer (CCO). He will be responsible for bringing a wealth of online travel experience and entrepreneurial grit to Klook. Wilfred will also focus on further developing destination services and provide greater support for Klook’s valued merchants.

Welcoming Wilfred to the team, Ethan Lin, Co-founder & CEO, Klook, avers, “We are excited to have Wilfred join our world-class executive team and global talents to transform the industry together, given the supply of tours and activities industry is extremely fragmented, being able to digitize the sector has contributed to Klook's leading position today. More importantly, we can bring success to our merchant partners as well as market the destinations in a more impactful way”.

Prior to Klook, Wilfred was a founding member of Agoda, where he brought in a direct hotel contracting strategy that propelled Agoda to become the largest hotel

platform in Asia with more than 200,000 properties. He has held various senior positions including leading partnership teams to managing operations across Asia, corporate development to strategic planning and more. Wilfred’s appointment comes at a strategic time for Klook as the company raised $300 million to date in funding, making it the most-funded company in the tours and activities sector. Wilfred rounds out an exceptional team comprising Ethan Lin, Chief Executive Officer and Co-Founder; Eric Gnock Fah, Chief Operating Officer and Co-Founder; Bernie Xiong, Chief Technology Officer and Co-Founder; Anita Ngai, Chief Revenue Officer; and David Liu, Chief Product Officer.

I look forward to harnessing my operational and strategic experience to bring Klook to more travelers worldwide

Speaking on his new role, Wilfred, says, “Klook is a pioneer in the tours and activities industry and I am proud to join the talented and passionate team. It's an exciting time to be in this space. The emergence of mobile has captured traditionally offline in-destination bookings, and merchants are now more ready than ever to adopt new technology. Not only do our mobile-first services improve operations, but they also fulfill an increasing demand from independent travelers for experiential journeys. I look forward to harnessing my operational and strategic experience to bring Klook to more travelers worldwide”.