Mahindra and Mahindra plans to introduce Big-Ticket
Automotive giant, Mahindra, and Mahindra is scheduling some big-ticket introductions, once the automotive segment recovers in June-July from the second wave of the Corona pandemic. The company expects the tractor division to pull through even earlier.
The company is preparing to launch 23 products, counting nine models in the SUV segment and 14 models in the light commercial vehicle (LCV) segment, by 2026.
M & M will take the wraps off the XUV700 in 2021 and the new Scorpio too. The five-door Thar, the all-new Bolero, and the new XUV 300 along with two other SUVs codenamed W620 and V201 will be launched between 2023 and 2027. The company will disclose two electric vehicles between 2025 and 2026, besides having electric power trains for XUV700 and the new XUV300.
The imminent models in the commercial vehicle piece include electric vehicles in the last mile mobility section. In small commercial vehicles, the company will commence an urban pick-up range as well as a proper pick-up range, together with the new Bolero Compact Pick Up.
Anish Shah, MD, and CEO, Mahindra Group, states, “Localized lockdowns and supply chain issues will lead to a complete wipeout in the first quarter sales of 2021-22. But by July, things will stabilize. The rural market will bounce back in June itself. The passenger vehicle segment will take a month or two to recover. But once it recovers, it will stage a strong comeback. There are no cancellations yet of bookings.”
Rajesh Jejurikar, executive director, auto and farm sectors, M&M, states, “Passenger mobility in three-wheelers has been hit and will not recover soon. Besides, there is a fear factor among customers to take out margin money.”