Niranjan Singh Appointed as Head of Media at Monks India
S4Capital plc's digital-first unitary brand, Monks, has named Niranjan Singh as India's Head of Media, with the appointment taking effect right away.
Singh will oversee Monks' Indian media operations in his new position, emphasizing data-driven innovation and comprehensive strategies to enhance performance. He will collaborate with Ketan Desai, who serves as managing director of Monks India, and Sandipan Bhattacharyya, the creative head for India, while the organization strengthens its complete digital marketing services throughout the region.
“We’re thrilled to welcome Niranjan to the team,” says Fay Denis du Peage, SVP Media, Monks APAC. “His experience and leadership will bring immense value as we strengthen our media capabilities in India and across the region, helping our clients unlock new growth through data, technology, and innovation.”
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“I’m excited to join Monks, the world’s leading AI agency. The opportunity in India is to harness AI not just as a tool for efficiency, but as a catalyst for growth".
"I’m excited to work with our team at Monks to build next-gen media solutions that blend AI-driven precision with human creativity,” says Niranjan Singh, head of media, Monks India.
“India is a critical growth market for Monks, with its scale, digital dynamism, and appetite for innovation,” says Ketan Desai, managing director of Monks India. “Niranjan’s expertise across India and Southeast Asia, along with his proven ability to drive transformation for global brands, makes him an ideal leader to strengthen our media practice in the region.”
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Bringing more than 18 years of expertise from India and Southeast Asia, Singh has spearheaded media advisory services, strategic planning, and business transformation for major brands including P&G, FrieslandCampina, Colgate-Palmolive, GSK, LEGO, Amazon Prime Video, NIVEA, Mercedes-Benz, Kraft Heinz, and Electrolux. His career includes senior roles at GroupM across India, Vietnam, and Indonesia, with his latest position being media head for LEGO APAC and Amazon Prime Video SEA at IPG Initiative.
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The company is strengthening its commitment to India and the broader APAC region by integrating content creation, data analytics, digital media, production capabilities, and technology to provide comprehensive marketing solutions designed for both quick results and sustained expansion.