Parag Milk Foods Scales Brand Push through KBC and Others
Parag Milk Foods is intensifying its investment in brand development across its product range, as the dairy FMCG firm aims to expedite growth in premium segments and protein-focused categories.
The company reported that the fiscal year 2026 featured a concerted emphasis on television collaborations, digital narrative strategies, influencer alliances, and consumer interaction initiatives to enhance the visibility of brands like Avvatar, Pride of Cows, Gowardhan, and GO.
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The company's innovative ventures, spearheaded by the high-end dairy brand Pride of Cows and the sports nutrition line Avvatar, experienced a remarkable 91 percent year-over-year growth in FY26.
These segments now constitute 10 percent of the total revenue, an increase from six percent in the preceding year.
In the March quarter, this division surpassed the Rs.100 crore mark in quarterly revenue for the first time, achieving an impressive 109 percent growth.
In its effort to enhance its brand presence, Parag Milk Foods allocated resources to prominent media platforms, such as Kaun Banega Crorepati, while simultaneously increasing its efforts in digital and on-site campaigns across various markets.
The brands Gowardhan and GO have enhanced their visibility through strategic branding in modern retail channels, large-scale in-store activations, online marketplace advertising, and involvement in international food exhibitions.
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The company expanded Avvatar's reach to a broader consumer base beyond the fitness sector by implementing campaigns led by influencers, forming partnerships in the e-sports industry, and collaborating on in-flight sampling with IndiGo and Akasa Air.
Concurrently, Pride of Cows bolstered its premium market positioning by enhancing engagement through app-based interactions and launching communication initiatives centered around purpose-driven messaging. Parag Milk Foods reported that the consumer reception of Avvatar’s protein wafer bar has been favorable, with the product accounting for six percent of the brand's revenue in the recent quarter.
The company further stated that over the past four years, Avvatar has expanded elevenfold, positioning itself as one of the company's most rapidly growing ventures. In conjunction with its investments in branding, the company disclosed a fiscal year 2026 revenue increase of 11 percent, reaching Rs.3,818 crore.
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Meanwhile, profit after tax, excluding exceptional items, experienced a year-on-year increase of 19 percent, amounting to Rs.141 crore. The fundamental dairy range, which encompasses ghee, cheese, and paneer, persisted in delivering scale, demonstrating an eight percent growth in volume and a 16 percent increase in value over the year.
According to the company, Gowardhan Ghee captures a 22 percent share within the branded cow ghee segment, whereas GO Cheese maintains a 35 percent market share and holds the second-ranking position in its category.