Paytm Ads Elevates Advanced Advertizing With Arun Ravindran
Paytm Ads has named Arun Ravindran as the Vice President of Ad Partnerships & Solutioning, enhancing the leadership team in line with the company's strategic emphasis on developing sophisticated advertising solutions that bridge the realms of payments, commerce, and digital interaction.
Arun comes to us from InMobi, where he held the position of Director, Programmatic Ad Monetization - Glance, InMobi O&O. Throughout his extensive tenure with the company spanning over 10 years, he was instrumental in spearheading programmatic revenue strategies and expanding ad monetization efforts across various platforms.
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Paytm has been at the forefront of digital payment innovations for many years and has transformed into a leading platform in India for advertisers and marketers to effectively connect with consumers on a large scale.
Announcing the move on LinkedIn, Arun Ravindran says, “Thrilled to share that I’ve joined Paytm Ads as VP – Ad Partnerships & Solutioning”.
“I was particularly attracted to this position because it offers the chance to innovate at the distinctive crossroads of payments, commerce, and advertising”.
“I am enthusiastic about contributing to the advancement of our advertising ecosystem and providing impactful solutions for our partners”.
“I appreciate the warm reception and the remarkable opportunity afforded to me by Tejinder, Anshul, Rakhi, and Shashank. I am excited for the journey that lies ahead”.
In his newly acquired position, Arun will prioritize enhancing relationships with advertisers, creating holistic advertising opportunities, and fostering innovation in Paytm's expanding advertising network.
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Arun's professional background includes previous positions at iOPEX Technologies, Aricent Group, and Tata Elxsi prior to joining InMobi. His career commenced in 2007 at Tata Elxsi where he initially served as a Senior Software Engineer.
Throughout his career, he has acquired extensive knowledge and skills in various areas such as business development, marketing strategy, product management, telecommunications, and overall business strategy. His nomination coincides with the growth of Paytm Ads, which is utilizing Paytm's extensive consumer base and commerce platform to offer brands impactful advertising opportunities driven by data.
Earlier, One 97 Communications revealed an 11 percent decrease in marketing services revenue compared to the same period the previous year in the December quarter. The company highlighted the enhanced effectiveness for advertisers resulting from artificial intelligence-led targeting and a more comprehensive effort to control expenses.
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In the third quarter of FY26, the revenue generated from marketing services decreased from Rs 267 crore to Rs 228 crore compared to the previous year. This decline was attributed by the company to modifications in the delivery of promotional content on its consumer app. The company stated that it had streamlined and limited upsell options to concentrate on specific groups of customers.
During the quarter, Paytm reported that improvements to its app properties have started to yield positive outcomes, resulting in advertisers experiencing higher returns on investment from tailored campaigns. The company anticipates that growth in this area will be fueled by a rise in the number of monthly transacting users and a more effective upsell process.