Ceoinsights Team, 0
Both the executives would report to PepsiCo Chairman and CEO, Ramon Laguarta. Wakely brings to the company an intense focus on consumers, insights and building best-in-class brand and category growth strategies. As Chief Consumer and Marketing Officer, she will focus on driving accelerated growth by elevating PepsiCo's consumer centricity, innovation, brand, and marketing capabilities. As Chief Growth Officer, International Foods, Wakely will be responsible for accelerating the Positive Choices pillar of pep+ (PepsiCo Positive), which includes evolving the company's portfolio into new spaces that are better for the planet and people by developing products with more diverse ingredients, such as plant-based proteins, nuts and
seeds and whole grains.
"Jane is a creative and commercially oriented marketer who is passionate about purpose and innovation as critical growth levers," said PepsiCo Chairman and CEO, Ramon Laguarta."She has a proven track record of success, and I am confident that with her leadership, we will take our consumer centricity, innovation, brand, and marketing strategies and capabilities, and International Foods growth to a new level."
Wakely joins PepsiCo with 28 years of marketing experience at Procter & Gamble and at Mars, where since 2019 she served as Lead CMO and CMO of Pet Nutrition, one of the largest divisions of Mars' $40 billion portfolio. She was previously Global CMO of their Chocolate Division. She has operated globally and in highly complex product categories, brands, and businesses across a variety of growth, turnaround, and transformation challenges.
"PepsiCo is a marketing powerhouse known for its commitment to innovation and world class, consumer focused brands," said Wakely."I look forward to working with my future colleagues to delight consumers with new propositions and purpose driven brands that bring pep+ to life."
"Ram has been an incredibly effective leader for our commercial agenda," said Laguarta. "With this newly created role, he will bring focus and a proven formula for success to drive faster growth for our Inter national Beverages business."
"Jane is a creative and commercially oriented marketer who is passionate about purpose and innovation as critical growth levers," said PepsiCo Chairman and CEO, Ramon Laguarta."She has a proven track record of success, and I am confident that with her leadership, we will take our consumer centricity, innovation, brand, and marketing strategies and capabilities, and International Foods growth to a new level."
Wakely joins PepsiCo with 28 years of marketing experience at Procter & Gamble and at Mars, where since 2019 she served as Lead CMO and CMO of Pet Nutrition, one of the largest divisions of Mars' $40 billion portfolio. She was previously Global CMO of their Chocolate Division. She has operated globally and in highly complex product categories, brands, and businesses across a variety of growth, turnaround, and transformation challenges.
"PepsiCo is a marketing powerhouse known for its commitment to innovation and world class, consumer focused brands," said Wakely."I look forward to working with my future colleagues to delight consumers with new propositions and purpose driven brands that bring pep+ to life."
"Ram has been an incredibly effective leader for our commercial agenda," said Laguarta. "With this newly created role, he will bring focus and a proven formula for success to drive faster growth for our Inter national Beverages business."