Vini Cosmetics Names Vishal Kaul as its new CEO

Vini Cosmetics, maker of popular deodorant FOGG, has announced the appointment of PepsiCo India Senior Executive Vishal Kaul as its CEO with effect from February 2022. Vishal, who has been serving as PepsiCo India Vice President and Business Head for the beverages business for India, Bangladesh, Sri Lanka, Nepal and Bhutan, will work closely with Vini's board of directors to execute the company's growth plans, including new products and categories in the newly created role of CEO, the company said in a statement.

His role would also include launching and growing new product categories, expanding Vini's e-Commerce platform, broadening its sales and distribution network, and attracting talent to scale up the company, it added.

Vishal has over 20 years of global brand and general management experience. Commenting on the appointment, Vini Cosmetics ChairmanDarshan Patel said, “Appointing a consumer centric and digitally savvy CEO of Vishal's calibre who can lead Vini into its next phase of growth was one of our and KKR's top priorities." He has been brought on board after 'a rigorous global search process' that followed investment firm KKR's acquisition of a majority stake in Vini in July 2021 for Rs 4,600 crore.

Darshan further said, "Alongside our shareholders, we fully back Vishal and look forward to supporting his work to achieve Vini's vision of becoming a leading provider of personal care products globally."