The Advertising Agencies Association of India (AAAI) has officially declared that Prasoon Joshi, a highly respected figure in advertising, renowned poet-lyricist, and innovative creative professional — will be honored with the prestigious AAAI Lifetime Achievement Award for the year 2025.

Established in 1988, the AAAI Lifetime Achievement Award represents the most prestigious recognition presented by the Indian advertising sector, honoring professionals who have significantly impacted the field and motivated subsequent generations of advertising experts through their innovative work and exceptional leadership.

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Prasoon Joshi, serving as the Chief Executive Officer and Chief Creative Officer of McCann Worldgroup India, as well as the Chairman for the Asia Pacific region, has been a prominent figure in defining the trajectory of Indian advertising for almost 30 years.

His professional approach is characterized by a deep connection to core values, emotional resonance, and genuine cultural representation, which effectively amplifies the global significance of Indian creative expression.

In addition to his advertising work, his poetic writing and screenplay contributions to the Indian film industry have garnered significant recognition both domestically and internationally.  He stands out as one of the most youthful professionals in his field to have been awarded the prestigious Padmashri honor.

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Speaking on the announcement, Srinivasan K Swamy, President, AAAI says, “Prasoon Joshi stands tall as one of the most inspiring creative minds of our times. His ability to blend insight, emotion, and cultural context into powerful storytelling has made a difference to Indian advertising at the global stage. The AAAI is happy to honour a professional whose work has not only elevated brands but also enriched society’s creative conscience.”

Jaydeep Gandhi, Chairman of the AAAI Lifetime Achievement Award Committee, added, “Prasoon Joshi’s journey is a masterclass in the power of ideas and integrity in creativity. His work reflects a rare balance of commercial success and artistic sensitivity. The Committee members were unanimous in their choice to recognise Prasoon with this honour.”

The award will be officially conferred during a dedicated event organized by AAAI in the upcoming weeks.

 

The AAAI Lifetime Achievement Award is bestowed each year to a professional who has dedicated a quarter-century to the advertising field and held senior executive roles. An individual who has been or remains actively engaged in professional associations and has played a crucial role in advancing the advertising sector's development, success, and increased professionalism. A person recognized for outstanding moral character, principled conduct, and strong leadership abilities; someone who has driven their organization's progress through creative strategies and forward-thinking approaches. An individual who has undertaken socially significant initiatives and is considered an exemplary figure within the advertising industry, embodying the characteristics of a seasoned expert.

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Notable recipients of this prestigious honor comprise distinguished professionals from the advertising and marketing industry, such as Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Srinivasan Swamy, Ramesh Narayan, Roda Mehta, Ram Sehgal, Madhukar Kamath, Arvind Sharma, Colvyn Harris, Shashi Sinha, Vikram Sakhuja, and various other accomplished individuals.

The Advertising Agencies Association of India (AAAI), established in 1945, serves as the primary professional body representing advertising agencies nationwide in India. Its mission encompasses advancing the advertising sector by encouraging ethical professional standards, protecting the collective interests of its member agencies, and promoting interconnectedness within the broader marketing and communication industry landscape.