Prateek Roy Joins Madison Turnt as Associate Vice President
Madison Turnt, a division of Madison World focused on experiential marketing, has named Prateek Roy as associate VP, overseeing Cinema, Sponsorship, and Non-Traditional Media ventures for the agency.
He will report to Sunny Vohra, CEO of Madison Turnt and Anugrah Madison. He offers specialized knowledge in developing brand strategies across radio, television, digital, esports, gaming, AI, and technology-centric environments.
Possessing an outstanding history of generating strong revenue sources and enhancing brand development efforts, he has led groundbreaking media advancements that connect conventional and new platforms.
His career includes both traditional media giants like Radio City, Disney Star, Sony Pictures Network, and Zee Media, along with innovative digital startup unicorns such as ShareChat/Moj and Scoopwhoop, where he has consistently built executive partnerships that enhanced market visibility and commercial effectiveness.
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Equipped with an MBA in Advertising & Communication from SIMC Pune and a Bachelor’s in English Literature from Jadavpur University, his unique combination of strategic acumen, storytelling skill, and established success in revenue generation establishes him as a powerful player in media leadership.
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Sunny Vohra, CEO, Madison Turnt & Anugrah Madison says, “We are excited to welcome Prateek to Madison Turnt. His diverse media experience, strategic mindset and strong command of new-age platforms make him an invaluable addition to our leadership team. As we continue to expand our footprint in the experiential marketing industry, Prateek’s expertise will play a pivotal role in elevating the value we deliver to our clients.”
Prateek says, “I am truly excited to be a part of Madison World. The advertising and media landscape is evolving faster than ever, and there is massive potential waiting to be unlocked especially in cinema advertising, experiential marketing and live entertainment."
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“These are high-impact touchpoints where brands can build real engagement, not just visibility. I look forward to working closely with our clients, partners and internal teams to build future-ready solutions that combine innovation, creativity and measurable business outcomes. I would like to express my sincere thanks to Ajit Varghese and to Sunny Vohra for their trust and for giving me this opportunity. Madison has always set the benchmark for excellence in the industry, and I am committed to contributing to the next phase of growth with collaboration, ambition and a sharp strategic lens,” Prateek adds.