RCPL Bets on Racing to Boost Independence Biscuits in Tamil Nadu
Reliance Consumer Products Limited (RCPL), the FMCG division of Reliance Industries Limited, is enhancing its footprint in Tamil Nadu’s biscuit sector by introducing nine products and 28 new SKUs under the Independence brand, along with a strategic partnership with Ajith Kumar Racing to aid the launch of Independence Power Up.
The enlarged portfolio will be accessible to customers starting November 2, 2026, as the company aims to enhance its market presence, broaden consumer access, and speed up growth in the state, deemed crucial for its biscuit operations.
The expansion of the portfolio, supported by enhanced production capacity, aims to address various consumer preferences and occasions of use by offering a broader selection of products and price ranges.
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The latest products consist of Independence Power Up, Independence Butter Bliss, Independence Milky Power, Independence Marie Prime, Independence Coco Vanilla & Chocolate, Independence CremYum Orange, Independence CremYum Choco, Independence Coco Bourbon, and Independence Glucose Boost.
The collection will be offered in trial packs at Rs.5, sharing packs at Rs.10, and larger home packs priced between Rs.40 to Rs.125, giving consumers various purchasing choices throughout the portfolio.
Leading the way in the expansion are Independence Power Up and Independence Milky Power. Power Up integrates milk, glucose, and protein into one biscuit, providing a unique option within the regular biscuit market.
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Commenting on the launch, T Krishnakumar, Director, Reliance Consumer Products Limited, says, “Tamil Nadu is a key market for our biscuit business, and our focus is on expanding our portfolio to address evolving consumer preferences while building scale. Milk biscuits are well established in household consumption, and with Independence Power Up Biscuits, we are building on this familiarity through a differentiated offering that brings together milk, glucose and protein in one product.”
He adds, “Our broader portfolio reflects our philosophy of ‘Each Consumer, Each Occasion’—identifying opportunities across consumer needs and translating insights into relevant products that deliver greater value.”
In its brand development strategy, RCPL is partnering with Ajith Kumar Racing to introduce Independence Power Up, connecting the product's positioning to the performance-oriented spirit of motorsport. The organization seeks to boost brand visibility and consumer recognition in Tamil Nadu, supporting the company's larger initiatives to expand its biscuit range in the region.
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The broadened portfolio will be accessible through general trade, national and regional modern trade, e-commerce, Reliance Retail and wholesale avenues, facilitating broad.