Sania Mirza Joins Boldfit as Brand Athlete & Investor
Boldfit, one of India’s fastest-growing sports & fitness brands, announced that Sania Mirza, India’s legendary tennis icon, has joined as a Boldfit Athlete and Investor.
Together, Boldfit and Sania are expected to co-create and promote a new range of tennis rackets and pickleball paddles, specifically designed for Indian players and sports enthusiasts.
Pickleball, emerging as the fastest-growing sport globally, requires quality gear, courts, and a supportive ecosystem—making this collaboration a timely step toward making the sport more accessible, aspirational, and performance-driven for millions.
Sania Mirza says, “Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages”.
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I believe this will inspire more people to pick up a racket and fall in love with these sports”.
“Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players”, adds Sania Mirza.
Boldfit has built a reputation for high-performance sports apparel, footwear, and equipment, combining cutting-edge design with uncompromising quality. Founded in 2018 and headquartered in Bengaluru, the brand has quickly emerged as a leader in India’s sports and fitness ecosystem, catering to athletes at every level.
Pallav Bihani, Founder & CEO of Boldfit says, “This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend”.
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Through this collaboration, Boldfit aims to expand its footprint in racket sports, combining product innovation with athlete-driven insights. The addition of Sania Mirza also strengthens Boldfit’s mission to make sports a lifestyle, not just a game.
“Her joining Boldfit goes beyond equipment—it’s about inspiring millions to embrace sport as part of their lifestyle. It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof,” adds KL Rahul, Boldfit Athlete & Investor.
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With this partnership, the Boldfit Athlete roster now spans cricket, table tennis, tennis, pickleball, and more—each collaboration reinforcing the brand’s ambition to be the cultural and sporting glue of modern India. This launch underscores Boldfit’s belief that discipline and play can co-exist, and that every sport—whether established, emerging, or reinvented—deserves a bold stage.