NDTV has officially proclaimed the strategic recruitment of Siddhartha Sharma to the prestigious position of Executive Editor for its automotive division, NDTV Auto, signaling a transformative and innovative progression in the organization's automotive media portfolio.

Siddhartha will be leveraging an extensive professional background encompassing diverse domains including journalism, technological innovation, and strategic brand narrative development.

He is poised to spearhead NDTV Auto's comprehensive digital evolution toward a forward-looking automotive platform strategically centered on mobility trends, environmental sustainability, and innovative design principles.

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Each automotive powerplant resonates with a unique narrative, articulating diverse dimensions ranging from mechanical prowess to engineering precision. Yet the most captivating accounts illuminate the profound intersection of deliberate design and transformative technological advancement that transcends mere mechanical functionality.   

This philosophical approach underpins NDTV Auto's strategic evolution, meticulously curated under Siddhartha's visionary leadership, with an unwavering commitment to exploring and highlighting the forthcoming frontier of automotive innovation.

 

Through his contributions to prominent media platforms such as ET Now's Technoholik, TV Today's 'Gadgets & Gizmos', and 'Good News Today', Siddhartha has developed compelling narratives that not only disseminate information but also stimulate intellectual curiosity and provide nuanced perspectives.

During his tenure at Network18, he orchestrated the inaugural digital-centric automotive and technological program on CNN-News18, fundamentally transforming audience interaction with contemporary technological innovations.

His professional trajectory at The Quint was marked by groundbreaking multimedia approaches, including virtual reality product assessments, mobile-optimized narrative strategies, and innovative interview techniques utilizing personal device technology — effectively reimagining the intersection of journalism and immersive digital experiences.

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While working at Jagran New Media, Siddhartha spearheaded some of India's most innovative branded narrative projects for international corporations such as Apple, Hyundai, Porsche, BMW, Samsung, and Ford, skillfully integrating analytical insights, visual design, and emotional appeal with remarkable ingenuity.

His subsequent professional experience in Canada further expanded his capabilities in digital strategic planning, client relationship management, and multicultural communication.

“Siddhartha brings a rare fusion of creative instinct and deep knowledge of the auto industry to NDTV,” said Rahul Kanwal, CEO & Editor-in-Chief, NDTV. “He doesn’t just review cars — he explores culture, design, and the emotion behind innovation, bringing fresh perspective and purpose to every story.”

Expressing his excitement, Siddhartha Sharma said, “NDTV has been the benchmark for credible, insightful, and meaningful auto journalism in India. To join NDTV Auto at a time when mobility is being redefined by technology, design, and sustainability is exciting, and I look forward to this journey.”

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At NDTV, Siddhartha will lead the comprehensive redesign of NDTV Auto, transforming it into an innovative and responsive digital platform that reflects the sophisticated nature of the automotive technologies it showcases — a platform committed to narrating compelling stories about transportation, environmental consciousness, technological design, and exploration, all grounded in creative vision and ethical principles.