SUVI Appoints Cricketer Suryansh Shedge as Brand Ambassador
SUVI, a rising brand in sportswear, athleisure, and lifestyle categories, has named Indian cricketer Suryansh Shedge as its brand ambassador, signaling a new chapter in its mission to shape a sports and lifestyle image for younger audiences.
A batting and bowling all-rounder, Shedge has advanced through Mumbai's domestic cricket ranks and played for the nation at the international stage. He has also played for the Mumbai Cricket Association, India A, and Punjab Kings, acquiring experience in domestic, franchise, and international cricket.
Suryansh Shedge, Brand Ambassador for SUVI, stated, “I’m thrilled to collaborate with SUVI.” I think your clothing should feel as great as it appears, and SUVI achieves that harmony of comfort, fashion, and adaptability. Eager to embark on this journey with you and to join the SUVI family.
Shedge will serve as the representative for SUVI in pertinent marketing campaigns, brand communications, and initiatives as part of the collaboration. The partnership will also involve product development, as the brand and cricketer plan to collaboratively create a unique upcoming collection that blends his athletic viewpoint and individual style into the product lineup.
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Introduced in March 2025, SUVI made its debut in the sports arena with its initial significant endeavor as the official fan merchandise partner for Punjab Kings. The brand has been expanding its portfolio to include a wider range of athleisure, tracksuits, varsity jackets, graphic tees, caps, and sports-themed merchandise, accessible via its online shops and multiple e-commerce platforms.
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At the heart of its positioning is the motto 'Perform Without Limit', which inspires consumers to adopt active lifestyles, chase their goals, and show their love for sports. In addition to performance apparel, SUVI seeks to unite athletes, fitness lovers, and sports fans through a collective sporting culture that acknowledges the importance of fan communities and the excitement linked to sporting events.
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Janhavi Mahajan, Director – Operations, SUVI says, “We are delighted to have Suryansh on board with SUVI as the face of the brand. As a young athlete, we feel his energy and passion resonate strongly with SUVI’s own journey as a young, growing brand. At SUVI, we’ve always believed that sport is about more than just performance. Some of the strongest sporting cultures in the world are built by fans, by the energy in the stands, and by the passion people have for the game and it is that we aim to embody at SUVI.”