YAAP, a company specializing in digital content, marketing, and technology solutions, has named Priyanka Magan to lead its Gurugram operations. This decision aligns with YAAP's comprehensive growth plan, encompassing executive recruitment, office expansions, cutting-edge technology projects, and securing prominent clients.

This hiring comes after YAAP's recent entry into Bangalore, marking the initial location in a series of planned facilities throughout India and internationally. In addition to geographical expansion, the organization is building up its executive team to ensure operational superiority and maintain its standing as a sector pioneer.

Magan contributes over 17 years of expertise from international networks and independent firms, including Dentsu Creative, Rediffusion, FCB, and Intertwined. She has managed prize-winning marketing efforts for companies like Google, Uber, BMW, Royal Enfield, Adidas, ICICI, Dabur, and Uniqlo, while also operating her own specialized agency.

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At YAAP, her focus will be on transforming operations into a center for innovative creativity, nurturing talent, and narrative development powered by technology.

On her appointment, Magan said: "I'm thrilled to join YAAP at such a transformative juncture. The company’s vision of blending data, technology, and creativity is exactly what modern marketers need".

"As Head – Gurugram, my goal is to build a culture of innovation and collaboration, while contributing to YAAP’s larger growth journey".

 

Manan Kapur, Senior Partner at YAAP, added: "Priyanka’s appointment is an important piece of our broader expansion puzzle. We are in the midst of ambitious growth, opening new offices, bringing in senior leaders across regions, launching technology and innovation initiatives, and partnering with new clients."

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"Priyanka’s experience and leadership will be instrumental in accelerating this trajectory and helping us further embody our philosophy of 'built for now.'

In the coming year, YAAP intends to broaden its geographical presence by establishing new offices, starting with Bangalore, and acquiring prominent clients from various sectors. This expansion will be facilitated by experienced executive talent in strategic locations and the introduction of cutting-edge technology programs, strengthening YAAP's integrated marketing-technology approach.

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Together, these initiatives seek to establish YAAP as a reliable ally for companies pursuing sustainable growth through innovation, technology, and analytics-based strategies.