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Krittika Marwaha: A Young Turk Selling Digital-Dreams to the World

Krittika Marwaha: A Young Turk Selling Digital-Dreams to the World

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Krittika Marwaha,Founder & Director

Krittika Marwaha

Founder & Director

A Goldfish is too good to be a mere fish in a big pond, while it can give an aesthetic life to a bijou aquarium. Ambitious entrepreneurs sure resemble the Goldfish. From the very beginning, they simply know that they deserve to have a world of their own. After her intense and immersive stints at the top rung of Advertising with the giants like Ogilvy & Mather and J Walter Thompson, Krittika Marwaha a management postgraduate from Chandigarh University had no intention to get lost in the big pond. Realizing the existence of a fresh vivid world on the other side of the digital marketing, Krittika started a journey of her own, incepting Landscape Outsource Marketing (LOM) in 2011. And in the process, she is drastically determined to change the industry’s perception of client agency relationship a fairly big objective in the professional life for one who is so young.

"A management postgraduate from Chandigarh University, Krittika, before kick starting the LOM journey, had intense and immersive stints at the top rung of Advertising with the giants like Ogilvy & Mather and J Walter Thompson. She is
keen onbuilding a future ready agency"


While operating from a garage, Krittika savored a dream start to her LOM journey by winning a major client like Trip Advisor against fierce competition from the giants of Advertising. Cut to the present, after growing by 200 percent year-on-year and branching into four divisions with a 30+ people strong workforce, she is the little big star of the Digital Communication space. Krittika today conjures up a Digital Communication Strategy as easily as tossing up a Filipino Spaghetti.

The Path of Success
She gives clients what they search for. “Clients want to see the senior most person of the organization across the table. They wish to pick up the phone and be able to thrash out a strategy, gain insights, and pick up the balanced market views. They want to outsource their thinking and often look forward to bouncing off their ideas. The trick is to be able to devote time personal attention, and meticulously detail the client. In other words, you should be able to do things that matter and be client’s extended arm,”asserts Krittika. Comprising a team of 30 professionals who are focused on deliveringimpactful digital experiences to the audience, LOM over the years has acquired the reputation of moving away from the conventional marketing to make way for ground breaking approaches while dealing with Marcom challenges. The results have been a bunch of projects that display
brilliance, while remaining rooted to sound strategies. No wonder she hates to call LOM a digital agency, and rather prefers to call it an agency that transforms organizations to the digital age.

One of the LOM’s projects that caught a significant attraction from the industry & market was Google.org’s Digital India assignment(through CSF Central Square Foundation). A gold partner of Google & YouTube, LOM created fresh, storified video content for rural children of India. The project promoted through government’s DEEKSHA platform currently has a reach of more than 100 million children across the country and is successfully running for the past two years. Its other trendsetting projects include the Swachh Bharat initiative for OLX, Yahoo Big Idea Chair Awards, Kindle launch for Amazon in India, Everyday Spend Card (EDS) launch for American Express, and many more. Apart from this, LOM’s clientele include several Blue Chip companies like the Dalmia Group, Naukri.com, and 99acres.com among others. Krittika elucidates, “We believe that we’ve been able to continuously add value to our clients through our single minded approach Think Big & Execute Smart. We dig deep enough to unravel the DNA of every brand and wrap it with freshness and innovation and dress it with contemporary industry and market insights”.

The trick is to be able to devote time, personal attention and meticulously detail the client. In other words, you should be able to do things that matter and be client’s extended arm


Krittika’s words implicate a relentless approach that needs not only to be abreast of the global trends, but often setting new trends and benchmarks. Under her aegis, LOM excels in this. For instance, as the world moves towards storytelling via video content, LOM has realized that sticking to conventional content is not enough. The company hence has taken that one-step forward to seamlessly blend creative outputs with technology. It has developed various mediums of engagement for clients, which include innovations in print media, enhancing rich media, and using innovative short format videos, in addition to heavily leveraging AI and Machine Learning. In order to fulfill this with 100 percent commitment, the company has branched itself into four divisions: Mainstream Advertising Digital Communication, Dynamic Video Content Production and eLearning Content Development.

Being Future Ready
VideosNinja, LOM’s video production wing, delivers consolidated packages at large volumes with inhouse animation, graphics, character artists, content script and editing teams. In the eLearning content development
arena, the company has already partnered with Ernst & Young, Google, Central Square Organization, Tata Motors, Maruti Suzuki, Vodafone Idea, Airtel and various Indian governments at State and Central level. LOM’s MyStartupKit puts startups on the fast track to marketing success, while another wing Act Social, works towards building stronger communities, challenging convention, and inspiring meaningful change through its marketing, advertising and communications. All the four divisions have become profit centers in quick time and are flourishing today, contributing immensely to the staggering growth of LOM.

"We dig deep enough to unravel the DNA of every brand and wrap it with freshness and innovation and dress it with contem-porary industry and market insights"

“Despite the growth which defies gravity, we’ve always remained a startup at heart that looks at every brief as an opportunity to try and do something differently. And this mindset has always kept us ahead of the curve. In a universe where there’s no end to flourishing advertising agencies; we believe we are the pale blue dot that has made a difference,” adjoins Krittika, who in this fast moving and demanding profession, manages to strike a work-life balance, thanks to the unstinting support from her husband Atul Marwaha and daughter. Krittikas’ advice to the young budding entrepreneurs is simple. She says, “Focus all your efforts on making the clients feel that you work alongside them towards achieving their organization’s goals, and not just for the sake of specific assignments.”

Key Management
Krittika Marwaha, Founder& Director
A management post graduate from Chandigarh University, Krittika, before kick starting the LOM journey, had intense and immersive stints at the top rung of Advertising with the giants like Ogilvy & Mather and J Walter Thompson. She is keen on building a future-ready agency.

Favorites:
•Hobbies: She loves to travel and has been across the globe for work and leisure. In spite of long hours at work, she loves to watch Netflix in addition to spending time with her daughter in her kitchen and redoing her home. She says, “If I hadn’t been an adwoman selling dreams, I would have been a singer!”

•Cuisines:
While she is away from home, she savors Thai Japanese and Lebanese cuisines.

Quick Facts
•Year of Establishment:2011
•Office: Gurgaon

Offerings:
•Branding & Media
•Websites, Apps & Games
•Social Media
•Employee Branding
•Video Development
•Content Development
•Advertise
•Digital Marketing
•Infographics
•Email Marketing

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