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neoVeda: Redefining Industry Standards by Facilitating Complete Beauty Inside & Outside

neoVeda: Redefining Industry Standards by Facilitating Complete Beauty Inside & Outside

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Monisha Gupta,  FounderThe ultimate guide to living the good life is having holistic health and an appreciation of everything nature provides. Acknowledged as one of the most ancient medical traditions with a rock-solid philosophical as well as experiential foundation, Ayurveda teaches us to appreciate the beautiful bounty that the earth has given us. As an increasing number of people worldwide are becoming enlightened regarding the importance of living in harmony with nature, the ayurvedic cosmeceuticals sector has been experiencing a significant uptick in the demand over the past few years.

Ayurveda is a holistic phenomenon formulated with healing qualities that not only help one achieve attractive external appearance, but also addresses the beauty, longevity and health from inside. Safe and highly compatible with our body, the natural elements in Ayurveda counter balance the imperfections in our body by mimicking the actions of, say, the glands in our skin, to bestow us with a healthy, hydrated, toned and ageless skin with a rejuvenated mind. Craft House a luxury fashion & lifestyle store that presents India’s unique & mystical essence through exclusively designed & developed crafts, truly imbibes these best qualities of Ayurveda with its sub-brand neoVeda. With stark focus on enhancing the wellbeing and complete beauty inside & outside, neoVeda facilitates one to discover unique beauty secrets from Ayurveda in a contemporary, exotic and the conventional manner.

This premium brand empowers one to experience holistic beauty and wellness with pure, natural ingredients & essential oils to nourish and reinvigorate body & mind. With neoVeda, one gets away from chemical beauty products, unleash age-old Ayurveda secrets in the comfort of their home, mesmerize and get the glow that only Earth’s ingredients can deliver. Likewise, for those seeking harmony of the body, mind and soul, neoVeda Home Spa collection lets people synergize the senses with nature.

Beautifying Mother Earth & US
It was the passion of Monisha Gupta(Founder) for India, its mystique, spirituality and exotic craft which found an expression when she setup the first Craft House store in 2000 at The Metro politan Hotel & Spa in Delhi. The store has an exclusive range of Indian handicrafts, pashmina, jewellery, Ayurvedic spa products and the most unusual & unique Indian tea selections. Monisha’s quest for making Ayurveda more accessible and palatable to consumers propelled her to develop neoVeda. “We are dedicated to redefining beauty industry standards for products, which are not only good for us, but also good for our planet. Our collection is designed to enhance and optimize the total ‘mind-body experience’ and provides a luminous glow that only Earth’s ingredients can deliver. neoVeda focuses on ultimate potency, absolute freshness and complete purity!” remarks Monisha.

neoVeda’s range of exclusive products are developed and tested
by experts in automated labs using the best of equipment and technological innovations. The brand adheres to all the rules/regulatory compliances and obtains proper certification before putting any product on shelf. Products comply with EU regulations and are PETA-certified for being cruelty-free & vegan. Designed to balance three Bio Energies known as Vatta, Pitta and Kapha in Ayurveda, neoVeda’s products don’t contain any parabens and harmful chemicals like sulphate, silicone, mineral oil, Triethanolamine and Phenoxy ethanol. “neoVeda skin care products are up to 100 percent ingredients of natural origin. Even our shampoo is without sulpahtes,” proclaims Monisha.

With stark focus on enhancing the well-being and complete beauty inside & outside, neoVeda facilitates one to discover unique beauty secrets from Ayurveda in a contemporary, exotic and the conventional manner


With neoVeda, one can indulge in century-old Ayurveda knowledge with a balanced collection of Face Care, Body Care, Hair Care and Essential Oils. Carefully formulated with powerful ingredients ranging from Kumkumadi, Amla, Bhringraj, Brahmi, Jatamansi, Mulethi, Saffron, Goat Milk, Gotu Kola, Ashwagandha, Chamomile to Sandalwood Oil, Mogra, Patchouli Oil and many more, neoVeda works its magical beauty secret on people while they relax and feel rejuvenated at their homes.

Spreading the Spirit of Knowledge
For Monisha, learning is a continuous process. She has been relentlessly working on displays, merchandise selection, pricing, logistics and all other aspects of managing operations. Spreading the spirit, she fuels the growth of employees coming aboard Craft House by providing them with proper training sessions that makes them an asset. Not stopping there, she also retains existing staff by upgrading them with new techniques as well as motivating them to help each other and work as a team. As a team leader, Monisha attempts to make the atmosphere as friendlier as possible to encourage two-way communication and avoid negativities to crop in any ways. Vesting keen importance in deploying honest and well-trained staff, Craft House structures and strategizes employee satisfaction by ensuring their growth in all aspects.

Besides empowering women by offering employment in administration & operation, the company also encourages and supports women entrepreneurs & artisans in rural India, including some from impoverished backgrounds, to be a part of its supply chain. The company promotes NGOs & charity organizations and participates in various activities countrywide under corporate social activity. Taking its responsibility for environment protection seriously, Craft House uses ecofriendly materials (bamboo and Azo-free colors),non-polluting and organic ingredients free of chemicals & pesticides andrecyclable & biodegradable packaging material.

Result Driven Innovations
Natural products are tactile by nature with multiple customer concerns from dry skin to Anti-ageing, hair loss and others, which needs more personal addressing. Tapping into consumer desire for products that can be tailored to suit individual needs is a crucial area. However, with its results driven researchers, Craft House keeps innovating to bring the best possible natural products to service the
needs of customers.

The company continuously invests in product development, packaging, labelling, quality, innovative technological billing systems and web based internet solutions. Intensely researching to find clues from mother Earth via neoVeda, the company is currently working to introduce products with Amaranth, Chironji, and Onion! “We keep doing cutting edge research in Ayurveda to make it compliant with modern practices, and keep trying to bring unique products that heal & restore, relax & invigorate mind, body and spirit,”adjoins Monisha.

Thanks to such innovative spirit, Craft House and its sub brand neoVeda have seen upward trend in total revenue, and is steadily growing year on year. The company intends to further augment its growth by opening its stores in other cities of India and other international airports, besides introducing a franchise model to open its stores in other countries. “We aim to keep creating unique quality products inspired from the nature, all the while nurturing the environment to create sustainability and overall prosperity,” concludes Monisha.

Key Management:
Monisha Gupta, Founder
The MBA degree she earned from the University of Missouri Columbia(US)coupled with first hand interaction with customers world wide has created a niche for Craft House and neoVeda. It is her passion, ability to understand the customer, their product preference & buying patterns, and prowess in synergizing unique products & prices that has led to the growing popularity of Craft House.

Locations:Craft House is located within the comfort of the five-star ambience of The Metropolitan Hotel & Spa, Delhi and as Delhi Bazaar Craft House in state-of-the-art integrated International Departure, Terminal-3 at Indira Gandhi International Airport, New Delhi.

Awards & Recognition:
•Best Beauty Product Brand - World Luxury Spa Awards
•Best Travel Retail Store - India Travel Awards
•Best Luxury Lifestyle Store - Brand Excellence Awards
•Certificate of Excellence Award - Tripadvisor
•Business Management Award - Global Business Corporation
•Golden Medal for Quality and Service Award - Worldwide Marketing Organization
•The Bizz Award for Excellence - World Confederation of Businesses, US

neoVeda in Spotlight
•Designed to enhance & optimize the total ‘mind-body experience’ and provides a luminous glow that only Earth’s ingredients can deliver.
•PETA-certified for being cruelty-free & vegan, devoid of any parabens and harmful chemicals like sulphate, silicone, mineral oil, Trethanolamine & Phenoxy ethanol.
•Up to 100 percent ingredients of neoVeda are of natural origin.
•Structures and strategizes employee satisfaction by ensuring their growth in all aspects.
•Doing cutting-edge research in Ayurveda to make it compliant with modern practices, and keeps trying to bring unique products that heal & restore, relax & invigorate mind, body and spirit.
•Besides empowering women by offering employment in administration & operation, the company also encourages & supports women entrepreneurs & artisans in rural India, including some from impoverished backgrounds, to be a part of its supply chain.

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