Accenture to Acquire Ziff Davis Connectivity Division
IT services giant Accenture is poised to purchase the Connectivity sector of Ziff Davis in a cash transaction worth $1.2 billion, integrating globally renowned network intelligence brands like Ookla, Speedtest, Downdetector, Ekahau, and RootMetrics into its offerings. The deal, revealed on March 3, is anticipated to finalize in the next few months, pending standard closing conditions such as regulatory approvals.
The Connectivity division includes Ookla’s popular network analysis tools, such as the Speedtest internet testing platform and the Downdetector outage monitoring service. The portfolio additionally features Ekahau, offering tools for Wi-Fi network design and troubleshooting, along with RootMetrics, a provider of network performance data.
Accenture stated that incorporating the Ookla portfolio would enhance its network intelligence abilities and assist businesses in developing more robust data foundations as the adoption of artificial intelligence increases across sectors.
Accenture's chair and CEO Julie Sweet stated that today’s networks have transformed into “business-critical platforms,” emphasizing that measuring performance is vital for organizations.
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“Without the capacity to assess performance, organizations cannot enhance experience, revenue, or security,” stated Sweet. She mentioned that obtaining Ookla would assist clients in “safely scaling AI and establishing the trusted data foundations necessary for providing reliable, seamless connectivity.”
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Based in Seattle, Ookla runs a worldwide connectivity intelligence platform supported by over 250 million user-initiated tests each month, gathering more than 1,000 metrics per test across application and device layers.
The platform integrates service quality and radio frequency signal information, utilized by communications service providers, hyperscalers, and enterprises to assess performance and track outages.
Manish Sharma, Accenture's chief strategy and services officer, stated that the merger would enable the firm to provide comprehensive network intelligence services.
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“By utilizing the Ookla portfolio, we will provide comprehensive network intelligence services crucial for AI-driven transformation,” Sharma remarked, noting that resources like Speedtest, RootMetrics, Downdetector, and Ekahau assist businesses in creating high-performance connectivity ecosystems.