AdCounty Media Taps Industry Veteran Gaurav Dikshit
AdCounty Media India Ltd, a company focused on digital advertising technology, announced the appointment of Gaurav Dikshit as an advisor to its board. This strategic move is intended to bolster the company's future strategic direction and expedite its expansion.
Dikshit is expected to collaborate closely with the executive team and the board to provide guidance on partnership strategies, enhance growth indicators, and identify emerging prospects within digital ecosystems as AdCounty Media broadens its market reach.
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The objective of this appointment is to reinforce the company's long-term expansion strategies, cultivate its network of partners, and refine its market penetration approach.
Dikshit possesses over twenty years of expertise spanning media, marketing, strategy, growth, content, and digital transformation.
His professional journey commenced in media planning, and he subsequently occupied leadership and strategic positions within various organizations in the advertising and marketing sectors.
His professional history includes tenure at Grey Worldwide and RK Swamy, where he contributed to brands such as BSNL, Wrigley’s, Aviva, and Blackberrys, as well as at Starcom, managing accounts for clients including Samsung, LVMH, Kohler, and United Colors of Benetton.
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Subsequently, Dikshit advanced to senior leadership positions at Mindshare (GroupM), working with brands like Apollo Tyres, Swatch Group, Lufthansa, and Volvo Cars, prior to joining Samsung India in capacities related to strategy, growth, and communication.
He also served as the media head for Delhi and the digital India head at RK Swamy, where he spearheaded numerous government and public sector initiatives, including campaigns for Digital India, Jan Dhan Yojana, Mudra Loan, PFRDA, and UNICEF.
Beyond his corporate engagements, Dikshit has demonstrated entrepreneurial acumen by establishing and scaling multiple digital and content-driven platforms.
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In relation to this appointment, Delphin Varghese, co-founder and whole-time director of AdCounty Media, remarked that Dikshit's combination of strategic vision, entrepreneurial background, and comprehensive understanding of both traditional and digital media will serve to strengthen the company's leadership capabilities.