Airtel Unveils a Novel Bandwidth-on-Demand Platform for Businesses to Acquire Greater Operational Efficiency

CEO Insights Team

Bangalore: Bharti Airtel, one of India's leading telecommunication services company, unveils its new Bandwidth-on-Demand platform that helps in crafting flexible and efficient network solutions for customers across the globe, thereby presenting them the requisite control to manage and bolster their current businesses. This platform in fact provides the customers a quick activation to access, configure and monitor bandwidth demands efficiently on a real-time basis, along with complete control over utilization of the bandwidth regardless of the time and place of requirement.

Ajay Chitkara, Director & CEO, Airtel Business says, “In today’s fast paced market, agile products and services are imperative to drive greater operational efficiencies. With Bandwidth-on-Demand we want to empower our businesses to be able to seamlessly opt for flexible network solutions that will not only help them manage
their unpredictable bandwidth requirements but also accelerate the adoption of newer technologies and help them move faster in their cloud and digital journey”.

Being a global firm with operations spread across 16 countries in Asia and Africa, Airtel has ascertained to make this digital platform available at 19 locations, including Los Angeles, New York, London, Marseilles, Dubai, Hong Kong, and Singapore, along with and Airtel's Data Centres & Landing Stations in Delhi, Mumbai & Chennai in India. What makes the platform silhouette among similar others in the market is that customers can avail bandwidth either on an hourly, daily or monthly basis based on their unique business needs and therefore experience greater operational efficiency and decreased control network costs. Moreover, the platform is entrenched on Airtel’s global network spanning 250,000 route kilometres across 50 countries and five continents, carrying 10 terabits international bandwidth lit capacity.

Airtel today relishes a much strengthened position in the emerging markets due to the recent acquisition of India leg of GBI’s India-Middle East-Europe submarine cable. The firm indeed believes that this event will complement its existing global cable network namely IMEWE, EIG, SMW4 & MENA, and augment it with significant long-term bandwidth capacity to combat the burgeoning data demands across India, SAARC, Middle East and African markets.