Asianxt Digital Technologies Appoints Samarth Sharma as COO

Asianxt Digital Technologies (“Asianxt”) has declared the appointment of Samarth Sharma as the Chief Operating Officer (COO) to spearhead the next stage of the company’s strategic expansion and D2C evolution.
In his new position, Sharma will manage the company's growth, concentrating on content development, customer-oriented products, and technology-based platform advancements.
This signifies Sharma's second term at Asianxt (previously Asianet News Media & Entertainment Pvt. Ltd.). In his earlier role, he managed the group’s digital operations for almost five years, initially as Chief Business Officer and subsequently as COO, playing a crucial part in expanding the company's digital offerings and income across various platforms and markets.
Sharma possesses significant expertise in digital content, social media, and the content creator landscape, along with previous entrepreneurial experience as a co-founder of Sportskeeda and corporate positions at Deutsche Bank and TransUnion-CIBIL.
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Commenting on his appointment, Samarth Sharma stated, “Asianxt is embarking on a significant growth phase.” I am eager to spearhead a more focused transformation strategy emphasizing scale and innovation, enhancing a more robust, interconnected digital ecosystem spanning languages and regions.
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Welcoming him back, Neeraj Kohli, CEO of Asianxt, remarked, “Samarth merges clear vision with effective execution." In his previous role, he significantly contributed to expanding Asianetnews.com to a Pan-India audience while also achieving swift monetization growth. I am happy to have him return to boost our D2C growth plan.
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Asianxt Digital Technologies (previously known as Asianet News Media & Entertainment) is a nationwide media-tech firm prioritizing digital-first, multilingual news and entertainment, utilizing AI for distributing content through diverse platforms (TV, radio, digital) with prominent brands such as Asianetnews.com, seeking to become a significant force in India's changing media environment.
They have strong South Indian foundations combined with a national digital outlook, cutting-edge technology, and impartial journalism.