Ather Energy Targets Asia and Latin America With Export Push
Ather Energy is set to broaden its exports to additional markets in Asia and Latin America while increasing production to 10 lakh electric two-wheeler units annually at its forthcoming Maharashtra facility, as the company manages international goals alongside growing domestic demand.
According to Ravneet S Phokela, Ather Energy's chief business officer, exports might significantly enhance the company's revenues in the coming five to seven years. The company has recently begun exporting to Nepal and Sri Lanka and is evaluating additional markets in Asia and Latin America.
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However, Ather's top focus continues to be the Indian market. Phokela stated that the current facility in Hosur, Tamil Nadu, lacks enough capacity to satisfy current demand. The facility presently manufactures approximately 30,000 to 35,000 units each month.
The new Maharashtra facility is anticipated to contribute a total capacity of 10 lakh units annually in two stages. The initial phase, designed for an annual output of five lakh units, is expected to launch in December. Phokela mentioned that it generally requires an additional four to six months for the initial phase to achieve full capacity. An additional phase of 5 lakh units is scheduled to follow.
Ather anticipates that monthly production will hit approximately 42,000 units from December, thanks to output from both plants, as stated by Phokela.
The extra capacity aims to facilitate the company's growth within the country while allowing space for exports, though the company has not revealed the particular nations it is considering aside from Nepal and Sri Lanka.
The capacity growth occurs as the uptake of electric two-wheelers rises in major urban areas. Ather introduced its Konarc electric scooter in Delhi-NCR priced at Rs.79,999. Phokela mentioned that the area continues to be a key market for the firm, as electric vehicle uptake increased from 6.27 percent in the first quarter of FY26 to 9.23 percent in the first quarter of FY27. He characterized this as a 38 percent increase compared to the previous year.
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The launch in Delhi-NCR connects Ather's manufacturing objectives to a market where electric two-wheelers are becoming more popular, while the Maharashtra plant aims to resolve the supply limitations mentioned by the company. For customers, the timing and expansion of the new facility will influence how rapidly the firm can boost availability in local markets.
Ather's declared export plan also highlights the operational hurdles that electric two-wheeler producers encounter: creating adequate production capability for India's growing market while also entering foreign markets. The firm indicated that the upcoming significant rise in production will originate from the Maharashtra plant, with the initial phase expected to start functioning in December.
Forbes India reports that Ather Energy has launched the Konarc, making its debut in the sub-Rs.100,000 e-scooter market, thereby directly competing with TVS and Bajaj Auto in India’s mass-market electric scooter sector. The company claims its product range now covers almost 90 percent of the market with the updated model.
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The Konarc is priced at Rs.99,999, just under the psychological Rs.100,000 mark, whereas Ather's previously least expensive model was the Rizta, starting at Rs.121,999. Prices for both models do not include software packages, which cost between Rs.8,500 and Rs.23,500.
From its inception, Ather has aimed to retain substantial control over its products, software, and manufacturing processes. The firm produces its battery packs, motors, software platform, and even charging infrastructure internally, distinguishing itself from numerous startups that rely on external components.