Decathlon India's Wholesale Business Grows 20-Fold
Decathlon Sports India, a prominent manufacturer and retailer of sports goods, announced that its wholesale or Business-to-business (B2B) segment has expanded 20 times in the past five years, contributing around 10 percent to the overall revenue.
As per RoC submissions, Decathlon India's operational revenue was Rs.4,133.10 crore for the fiscal year concluding on March 31, 2025.
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It has not yet submitted the FY26 figures to the Registrar of Companies (RoC).
The wholesale operation now services over 20,000 pin codes throughout India, reaching more than 90 percent of the nation.
"Tier 2 and Tier 3 regions, including high-altitude terrains across Jammu & Kashmir, Leh & Ladakh, Himachal Pradesh and the Northeast, contribute more than 40 per cent of total B2B revenues," the company says.
Decathlon India's wholesale division is transforming into a comprehensive sports solutions partner, broadening its reach to military organizations, governmental agencies, and more than 20,000 corporate clients and entities.
"Positioned as the Original Equipment Manufacturer (OEM) on the Government e-Marketplace (GeM), the B2B business of Decathlon Sports India has fulfilled 1000+ orders across multiple sports categories, supplying high-altitude expedition tents, cycles, footballs and field equipment directly to more than 500 government organisations and PSUs," it says.
The firm stated that its B2B operations support the defense industry via CSD Army Canteens and the Kendriya Police Kalyan Bhandar (KPKB), in addition to collaborating with more than 20,000 corporate customers for workplace sports and wellness initiatives and gifting options.
It collaborates with over 500 educational organizations, non-profits, and community foundations.
"Wholesale stands as a core growth pillar at Decathlon Sports India, now contributing about 10 per cent of our overall business," Raghwendra Singh, Wholesale Director at Decathlon Sports India, according to the company.
He stated that a strong B2B sports ecosystem is essential for the nation's progress and that the firm is supporting employee well-being throughout enterprise India while enhancing its domestic manufacturing supply chain via its "Make in India" initiative.
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India is becoming one of Decathlon's key markets—not only as a retail location for the French sports goods company, but also as a center for global sourcing, manufacturing, and innovation.
India currently represents approximately six percent of its global sourcing, a proportion that Decathlon Sports India CEO Sankar Chatterjee anticipates will grow to 10 percent in the next five years, supported by increased local manufacturing and the recently finalized India-EU free trade agreement, pending ratification.
The drive arises as India's sports economy accelerates, fueled by increasing fitness awareness, enhanced engagement in organized sports, government efforts, and premiumization propelling swift expansion in the sports equipment market.
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Decathlon Sports India Pvt. Ltd announced FY25 revenue of Rs.4,182 crore, as per Tracxn, while its parent company Decathlon noted global revenue of €16.8 billion (approximately Rs.1.85 lakh crore) in 2025.