Former Airtel Payments Bank CMO Shilpi Kapoor Joins BharatPe
BharatPe, a financial technology company, revealed that it has hired Shilpi Kapoor for the position of Head of Marketing. In her new capacity, Kapoor will oversee brand development, comprehensive marketing strategies, and digital expansion efforts throughout BharatPe's range of services.
Before joining BharatPe, Kapoor held the position of Chief Marketing Officer at Airtel Payments Bank, where she played a key role in creating the "Safe Second Account" market segment, expanded the monthly active user base to exceed 100 million, and enhanced customer recruitment, brand credibility, and online engagement, according to the company's statement.
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Bringing more than 20 years of expertise spanning banking and financial services, telecommunications, automobile, and consumer goods industries, Kapoor has occupied executive marketing positions at companies including American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola.
Speaking on the appointment, Nalin Negi, Chief Executive Officer, BharatPe, said, “BharatPe is focused on building a financial ecosystem that is trusted, digital-first, and deeply relevant to both merchants and consumers. Shilpi’s experience in scaling high-impact brands will help sharpen our narrative, deepen engagement, and accelerate our next phase of growth.”
Commenting on her new role, Shilpi Kapoor says, “BharatPe has played a pivotal role in shaping digital commerce in India, and the opportunity ahead is tremendous".
"My focus will be on building a brand that is trusted, relevant, and culturally rooted — one that empowers millions of merchants and consumers and strengthens BharatPe’s position as a financial growth partner across India.”
BharatPe has launched BharatPeX, a new PAPG-online brand featuring an "X-factor" designed to assist companies in streamlining their payment processes. The service offers a contemporary online payment gateway supporting cards, internet banking, and UPI, while enabling organizations to retain customer information within their proprietary applications.
The solution seeks to facilitate quicker payment integration for businesses, enhance transaction completion rates, and provide authority over customer information. BharatPeX merges cutting-edge payment technology with a deployment-focused strategy to streamline commercial transactions.
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BharatPeX transforms business digital payments by delivering a unified platform that consolidates collections, disbursements, and enterprise-level assistance into one protected system, making payments less complex while amplifying results. Consequently, payment processes become more straightforward, allowing companies to concentrate on expansion.