Comscore Appoints Vivek Jaiswal as Country Manager for APAC
Comscore, a worldwide pioneer in measuring and analyzing consumer behavior patterns, has revealed today that Vivek Jaiswal will be taking on the position of Country Manager for the Asia-Pacific region. In his new capacity, Vivek will oversee Comscore's strategic operations throughout Asia Pacific, promoting advancement in multi-platform audience analytics and enhancing collaborations with corporations, marketing firms, and media companies.
Bringing more than a dozen years of expertise in Software-as-a-Service, business intelligence platforms, and corporate sales, Vivek Jaiswal has cultivated extensive knowledge in managing client relationships, advisory-based selling approaches, and analytics-powered solutions.
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“It’s an honour to take on this new role at Comscore,” says Vivek. “I look forward to working closely with our clients and partners across the region to deliver actionable insights and trusted measurement solutions that support smarter decision-making and stronger outcomes. APAC is an incredibly dynamic market, and I’m excited to help drive Comscore’s growth here.”
“Vivek’s deep understanding of the market, our clients, and the evolving needs of the industry makes him well-positioned to lead our efforts at a local leve", says Alejandro Fosk, Executive Vice President, International at Comscore.
"His appointment reflects our continued commitment to the region and our determination to support partners with reliable, future-facing measurement solutions, even in a challenging environment,” adds Alejandro.
He became part of Comscore's team in 2022 in the capacity of Sales Director, playing a crucial role in facilitating expansion among major client accounts throughout the region. Before joining Comscore, Jaiswal worked in business development positions at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank, concentrating on assisting customers in utilizing analytical insights to enhance their business outcomes.
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The promotion of Vivek Jaiswal demonstrates Comscore's dedication to progressing audience analytics capabilities and expanding its presence across India and the broader APAC market, guaranteeing that marketing professionals, advertising agencies, and content publishers receive reliable information and analytical insights necessary for making well-informed choices within today's evolving media landscape.
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Comscore serves as a worldwide, reliable collaborator for media planning, transactions, and assessment across various platforms. Through an exceptional data foundation that merges digital, traditional television, streaming, and cinema audience data with sophisticated demographic analysis, Comscore enables media purchasers and vendors to measure their cross-device engagement and make informed business choices with assurance. As an established authority in monitoring digital and television viewership and advertising on a large scale, Comscore represents the sector's developing independent provider for dependable and thorough multi-platform analytics.