Alphabet's Google and NBCUniversal, owned by Comcast, have finalized a multi-year deal to retain NBC programs like "Sunday Night Football" and "America's Got Talent" on YouTube TV, concluding a challenging negotiation.

YouTube TV, a major pay-TV distributor in the US, will offer NBCUniversal's complete range of networks, including NBC and CNBC, as per a statement from the companies.

YouTube, also a division of Alphabet, will provide NBCUniversal's Peacock streaming service via its Primetime Channels, a platform where users can enroll in third-party streaming services through the YouTube app.

“This agreement strengthens our enduring collaboration with NBCU while responding to the changing media environment and acknowledging the significance of providing content in the manner and location preferred by viewers,” stated Justin Connolly, global head of media and sports at YouTube.

The deal encompasses a multi-year prolongation of Peacock's presence on Google's Android platforms, such as Google Play and Google TV.

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YouTube currently holds the biggest portion of TV watching in the US, surpassing streaming competitor Netflix and conventional media companies like Disney, as reported by analytics firm Nielsen.

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Discussions with NBCUniversal had stalled previously due to the fees that YouTube TV would pay to broadcast its programs.

The two companies settled on a brief contract extension, preventing a blackout and allowing YouTube TV subscribers to keep accessing NBCUniversal programming during ongoing negotiations.

 

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YouTube TV is one of the top four pay-TV providers in the US, and Alphabet's substantial resources have recently provided the video service with an advantage during carriage negotiations with Paramount Skydance and Fox Corp, as stated by media companies and analysts.