IndusInd Bank, a private sector lender, announces the appointment of Rajiv Anand as its new Managing Director and Chief Executive Officer.

In a filing with the exchange, the bank announced that its board has sanctioned Anand's appointment as 'Additional Director' in the MD & CEO category, for a three-year term starting on August 25, 2025.

The three-year term is set to continue until August 24, 2028, subject to shareholder approval at the bank's next general meeting.

In the submission, the bank stated that Anand possesses significant expertise from his prior position as Deputy Managing Director at Axis Bank, where he led the bank's Wholesale Banking Business.

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In 2009, he became part of Axis Asset Management Co. Ltd., where he held the position of founding Managing Director and CEO. After achieving success in asset management, Anand moved to retail banking operations, assuming the role of President of Retail Banking at Axis Bank. Later, he was appointed to the Board of Axis Bank and became the Head of Wholesale Banking.

Anand's academic history features a commerce degree and a professional credential as a Chartered Accountant.

During the Q1 FY26 investor call, IndusInd Bank Chairman Sunil Mehta mentioned that the bank was focused on enhancing its senior management team by sourcing high-caliber leadership talent from both inside and outside the organization.

 

Anand emerged as a leading contender for the CEO role, following Axis Bank's announcement on April 25 that he would step down from the Deputy Managing Director position on August 3, marking the end of his third term as a Director on the bank's board.

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A brand campaign has been launched by IndusInd Bank to promote "INDIE," a highly customized financial super-app. IndusInd Bank just released the INDIE mobile banking app, which provides digitally savvy consumers looking for an exceptional digital experience with a totally unique banking experience.

The app offers a wide range of services, such as stock broking, a customized rewards program, a Flexible Line of Credit, a Smart Savings account with Linked FD, and sophisticated security measures.

With the slogan, "Everyday Banking shouldn't feel like a battle," this advertising campaign stands out from the plethora of advertisements airing during the current Cricket World Cup by showcasing the everyday banking difficulties people face through the eyes of ancient warriors.

By using powerful analytics to give its users individualized information, the app hopes to revolutionize banking and make it safer, easier, and far more entertaining than typical banking apps.

Leo Burnett India conceptualized and carried out the brand films, which highlight INDIE's unique selling points. These include features like accelerated rewards on the customer's preferred brands and industry-first security features like numberless cards, dynamic ATM PINs, single-use virtual debit cards, and the ability to receive transaction OTP even in low-network zones using Super-OTP.